Enter the world of Raun LaRose’s A/W 2012 editorial, Viv Ex Machina, and you will find futuristic menswear complimented by NOOKA watches and accessories. Appropriately titled Optimus Prime, LaRose’s collection features clean and angular lines with high-tech fabrics in reflective and wool finishes. Inspiration for the looks came from several places but initially from technology and Raun LaRose’s references to Optimus Prime from Transformers. Quotes can be found in the editorial that suggests technological references such as “Isolation Underpins Technology, Technology Isolates in Its Turn.”

Model is wearing the NOOKA Zaz in Mirror Mesh, NOOKA Zizm in Midnight Blue, NOOKA Venus shades, and the NOOKA Strip™ in grey.

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Team Credits:

Photographer Conan Thai
Stylist Raul Guerrero
Groomer Jake Sherwood
Model Felicks @ FORD NY