NOOKRONO Update, NOOKA On Forbes And More!


Hello Everyone!

Summer is beginning to wind down but we are still going full-steam at NOOKA! 

First off, an update on our Indiegogo project, the NOOKRONO is pushing forward, just passing the 60k mark! Again, we’d like to give a big thank you to everyone who has supported us so far! You are all not only helping produce an awesome timepiece, but supporting all future NOOKA endeavors. We’ve still got big things planned for the campaign for the next 30 days, so stay tuned! 

You can read a more in-depth story behind NOOKA and using crowdfunding for the Indiegogo project at Forbes’ website, where writer Karsten Strauss interviewed our founder Matthew Waldman about NOOKA and the NOOKRONO. 

In other news, we’re proud to be a part of the “Sweat with your Sole” September 4-7th in Atlanta, Georgia. Head to to register – the conference itself is for women only but the race is open to all. If you’re in the area come show your support! Did we mention that winners will win NOOKA watches?

Don’t forget to check out the Vault every once and a while – you’ll find deals there that you can’t get anywhere else!

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Pop-up Update, Glee And Our Exclusive Facebook Sale!


Hey Everyone!


For our NYC fans/visitors, have you checked out our popup shop yet? We’re open down at the South Street Seaport for a limited time only, so come on down and say hi! We are still doing the promotional event where you take a photo and post it on our Facebook or Twitter to get an instant 20% off – as a thanks for coming by! We have some cool events coming up – for example, on September 9th we will be having a design your own nookanooka day! You will be able to decorate your own mini nookanooka to bring home; a perfect event for parents and kids! And afterwards, you can watch a free screening of Disney’s UP!


Glee fans, you might spot one of our watches in a future episode! Harry Shum Jr., who plays Mike Chang on the show, is loving his new Zex, which he wore to the Do Something Awards. He was very taken with our new innovative way to tell time: “Takes some adjusting to tell time but I like a good challenge.” You can see Shum rocking this timepiece on Fashion of Glee!


Last but not least, we are very excited to start working with Soldsie, which we will be using to host exclusive sales through facebook! The first sale we will be doing is on the ever popular Zizm, which combines extra soft silicone and our thickest mineral crystal display yet for the ultimate future luxury experience! You can sign up for this exclusive sale as well as for future ones here!


Viv Ex Machina + NOOKA


Enter the world of Raun LaRose’s A/W 2012 editorial, Viv Ex Machina, and you will find futuristic menswear complimented by NOOKA watches and accessories. Appropriately titled Optimus Prime, LaRose’s collection features clean and angular lines with high-tech fabrics in reflective and wool finishes. Inspiration for the looks came from several places but initially from technology and Raun LaRose’s references to Optimus Prime from Transformers. Quotes can be found in the editorial that suggests technological references such as “Isolation Underpins Technology, Technology Isolates in Its Turn.”

Model is wearing the NOOKA Zaz in Mirror Mesh, NOOKA Zizm in Midnight Blue, NOOKA Venus shades, and the NOOKA Strip™ in grey.

Be sure to become a fan of Raun LaRose on Facebook !

Team Credits:

Photographer Conan Thai
Stylist Raul Guerrero
Groomer Jake Sherwood
Model Felicks @ FORD NY


GQ Russia


GQ Russia April 2012 fashion editorial feature. To get your own Nooka x Karim Rashid Zub Yogurt watch, click here. Also, to view the different colors for the Nooka Strip, you can click here.

HOW Magazine Creativity Issue Feature



NOOKA’s Paper Pack gets featured in HOW magazine‘s May 2012 creativity issue. Grab a copy to read all about it!




SOMA Magazine


The spring issue of SOMA uses the Nooka Venus sunglasses in their fashion editorial. To get your own frames, click here.


Carbon Copy Issue #13







Carbon Copy issue #13′s editorial featuring Raul and Hayden sporting Nooka watches and sunglasses. To complete your sporty look, get your own Nooka accessories by clicking here.

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