NOOKA™ presents a new way to look at time. Time is the most ubiquitous thing we experience. NOOKA presents a graphical representation of time that transcends the linguistics and math that make telling time difficult for a child to learn – creating a truly intuitive experience to tell time, set alarms, and visualise world-time/timezones.
Traditional math is base-10 but we are taught to read time in base-12. Like counting apples in school, our products aim to be simple enough to used by everyone – bringing the revolution of interface design to lifestyle products.


Displays your time in a variety of face designs including our Zot™, ZenH™ or Zirc™ face modes. Swiping left and right transitions through the displays and the eyedropper icon allows full color customization to the display—allowing you to customize your NOOKA.


Keep track of time where ever you go—this category allows users to view time around the world. Accurate and intuitive, the worldtime category allows you to add cities (the bottom + sign) and visually see them on an accurate timetable. When a city is selected, the minutes are shown below, with the city table accurately moving from hour to hour.


Turn your phone into a NOOKA stopwatch displayed as our zot, zenh or zirc face modes. Keep track of tasks and further your exploration of time. Swiping to the left/right switches the display, but does not disable the function while running.


Was it 20 minutes or 30 minutes? With the NOOKA alarm, simply touch the amount of hours and/or swipe the minutes to the desired amount and let the countdown begin! A push notification with alarm will sound notifying you the time is up.