If you’re in the area, then head over to check out our good friend Panama on tour, sure to be a good time!
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Panama Goes On Tour!
Thursday, February 2nd, 2012NOOKA APP LAUNCH
Thursday, February 2nd, 2012NOOKA™ presents a new way to look at time. Time is the most ubiquitous thing we experience. NOOKA presents a graphical representation of time that transcends the linguistics and math that make telling time difficult for a child to learn – creating a truly intuitive experience to tell time, set alarms, and visualise world-time/timezones.
The NOOKA app has 4 features – Yourtime, Worldtime, Timer, and Alarm.
About the NOOKA Display:
Traditional math is base-10 but we are taught to read time in base-12. Like counting apples in school, our products aim to be simple enough to used by everyone – bringing the revolution of interface design to lifestyle products.
To learn more and download the app, click here
Or download directly from the iTunes store here
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NOOKA App is powered by foneclay
www.foneclay.com
Valentines Sale!
Wednesday, February 1st, 2012
Be sure to check out our Valentines Sale, with savings up to 40% on selected styles!
Start shopping here!
Zub Zibi Zirc Launch!
Wednesday, January 25th, 2012
Following the success of the Zub 20, Nooka releases the Zub Zibi Zirc—with a snug fit that appeals to anyone who prefers a tighter, edited profile for their watch, broadening Nooka’s audience to include a younger individual of either gender. We could say it’s our first “lady’s” or “kid’s” watch, but don’t want to alienate the guys either.
Framed under a facetted gem-cut lens, the watch’s innovative face clearly displays the minute, surrounded by a circle with twelve partitions representing the hour—presenting a compact and intuitive way to read the time.
The Zibi also introduces a new button clasp, getting rid of moving parts found in other watch buckles. The new band also tucks into itself, getting rid of its extra length, minimizing its profile for added comfort.
Get yours here!
Sponsorships
Thursday, January 19th, 2012
NOOKA is totally flattered when we get hit up for sponsorships – it shows that we are doing a great job of presenting our brand as a global cultural leader and we LOVE your recognition. the reality is that we are a self-funded start-up brand. this means we do not have the funds nor the staff to implement sponsorship programs like g-shock, nike and adidas has [some history: casio was founded in 1946 and released the first g-shock in 1983, nike was founded in 1978, adidas in 1948. NOOKA was founded in december 2004]. as you can see, we are the new kid on the block.
so, when you see a celebrity wearing NOOKA, be assured that they are doing so because they love the design and what the brand represents – not because we are sponsoring them. this makes us very happy.
that said, as we do get asked to sponsor rappers, musicians, bands, athletes a few times everyday, i would like to offer some advise that will be key for any company to consider your proposal:
1. [this is an important tip for all entrepreneurs]. get on people’s radar – not in people’s face! if you are truly an influencer, just keep doing what you are doing [DO NOT talk about what you are going to do, what you can do...just do shit and do it well]. sending emails and tweeting is NOT a good way to get on a company’s radar. like us, most staff members are dealing with customer service issues most of the day and it is not their job to figure out who the next rising star in ________ is. the simplest thing is to wear the products you love and let the brand discover your photos and press in the real world.
2. have a proposal.“yo! give me a watch, i tell lot’s of people about you guys” is not a professional proposal.
3. know your metrics [also known as: do the math!]. type in your web or blog address into www.alexa.com and see where it ranks. get a google analytics account – it’s free, as is the stats for facebook fan pages. if you know your metrics, you can do the math, and i’ll offer you a free equation. if 1 to 3% is considered a good conversion rate for marketing, and you can influence 1000 people, that means maybe 30 of those people will buy a product you endorse. if most companies make a 10% operating profit how much money is the company going to make from the association? know your metrics – know your value. put that info in your proposal from point 2 above.
4. be professional and be real. if i have to explain this, you’re not going to advance to the next level in this game.
5. if you have 1 – 4 covered: be persistent and be consistent. business people are busier than ever in this new economy, and like us, they appreciate when someone is politely and professionally persistent. especially since situations change daily and what was a “no” one day can become a “let me think about this” or a yes another. even if it takes a year or more, building real connections with people and brands takes time. at the very least you will get promotional items and discounts from the company – a best case scenario can change your life.
there you have it.
Pre-Valentines Day Blowout!
Wednesday, January 18th, 2012
NOOKA Live About To Launch!
Tuesday, January 3rd, 2012
We are about to launch NOOKA LIVE! With help from Noah Waldman— This will be a live streaming webcam into our office in NYC. Our hopes are to create a more interactive experience and look into the NOOKA Lab—we are open to suggestions of how to push the boundaries of this media!
Matthew Waldman Picks His Favorite Music From 2011
Thursday, December 29th, 2011i love how every year you hear people saying how “there’s no good music!” when all i keep thinking is how lazy people are as this year was chock-full of amazing debuts and new music from lots of bands – in fact, i’m finding it difficult to narrow down to just one album or even to rank my picks! i would like everyone to know that all the music on my list has gone through the rigorous matthew waldman testing protocol [MWTP™] for music – listened to at work, on an ipod/iphone, at home, while bicycling and driving in a car – which ensures a high level of quality opinion. you can also say the music presented here was part of the soundtrack at the nooka lab throughout the past year.
if pushed i can give you this top five which should not take away any attention from the other wonderful releases on the list: hercules and love affair – blue songs, blood orange – coastal grooves, teeel – amulet, the antlers – together.
you will notice that lykke li is not on the list, not because i didn’t absolutely love the album that came out this but more because wounded rhymes is already on so many ‘best of 2011’ lists.
i also want to mention a song that is stuck in my head, and that song is video games by lana del rey.
the full list is below in no particular order but i really enjoy every recording on the list. the descriptions are either from the label page or wikipedia where noted with my notes in italics.
Hercules and Love Affair – Blue Songs
Release date: August 16 2011
Record label: Moshi Moshi
Description: this album is luscious – musical references from most the past few decades with enough variety in vocalists to make the album experience feel like a trip to different cities and clubs. blues songs is the second studio album by American house music group Hercules and love affair. It was released January 31, 2011 in the UK. And was released august 16, 2011 in United States. The album features guest appearances from bloc party‘s Kele Okereke on the song “step up,” and also includes vocal contributions from Kim Ann foxman, aerea negrot and Shaun wright. (from wikipedia)
Alexander – Alexander
Release date: 1 March 2011
Record label: Vagrant Records
Description: this is simply good music – basic singer/songwriter stuff with simple guitar arrangements and relaxed male vocals with sweet harmonies. Alexander is the first name of Alexander Ebert, lead singer of Edward Sharpe & The Magnetic Zeros and Ima Robot. He uses the name for his solo work and recently released his self-titled debut on March 1st, 2011 in North America.
Cat’s Eyes – Cat’s Eyes
Release Date: 3 May 2011
Record Label: Kooyp / Cooperative Music USA / Downtown Records
Description : who can resist a young band take on the phil spector wall-of-sound? ok i admit i’m a sucker for anything that sounds like a psychedelic horror film soundtrack! Faris Badwan, frontman for UK indie rockers The Horrors, has a new project: Cat’s Eyes, a duo with the Canadian opera soprano and multi-instrumentalist Rachel Zeffira. The group specializes in a glassy, symphonic take on girl-group pop, and they played their first show in December in a pretty unusual place: St. Peter’s Basilica at the Vatican, during an afternoon mass “attended by seven high-ranking cardinals,” according to a press release.
Totally Enormous Extinct Dinosaurs – Trouble [single]
Release Date: 18 October 2011
Record Label: Polydor
Description : futuristic clean synthpop/dance music – what more can one say? he’s a great dj as well kinda in the vein of erland oye. Totally Enormous Extinct Dinosaurs is a London, UK duo of Edmund Finnis and Orlando Higginbottom. Their music swings between overt musicality and dance. Their live show has toured internationally, featuring bizarre instruments, glitter cannons and, of course, dancing dinosaurs.
When Saints Go Machine – Konkylie
RELEASE DATE: 21 JUNE 2011
RECORD LABEL: !K7
DESCRIPTION: it’s difficult to give this a genre – it’s electro-pop with ethereal falsetto vocals a bit on the experimental/prog rock bent somewhere between the knife and peter gabriel! there i said it!
Casiokids – Aabenbaringen Over Aaskammen
RELEASE DATE: 11 OCTOBER 2011
RECORD LABEL: Polyvinyl
DESCRIPTION: this is pure fun though norwegian sounds like english you just can’t quite understand frustrating like listening to korean pop music when you understand japanese:) Casio kids are a Norwegian Synthpop ensemble from Bergen, and Stavanger formed in 2005.
Hooray For Earth – True Love
RELEASE DATE: JUNE 7 2011
RECORD LABEL: DOVECOTE
DESCRIPTION: this band reminds me of orchestral maneuvers in the dark [OMD] but they have a nice range of styles making this album also like a good vacation to different cities and parties. hooray for earth is a new york city-based rock band built around the home-recordings of singer and multi-instrumentalist Noel Heroux. The group first emerged publicly as hooray for earth in late 2005 in Boston, ma. The original line-up stood as Heroux, bassist Christopher Principe, guitarist Gary Benacquista and drummer Seth Kasper. The group added drummer/multi-instrumentalist Joseph Ciampini after Kasper’s departure in March 2009.
Autumn – Synthesize
RELEASE DATE: 3 MARCH 2011
RECORD LABEL: Minimal Wave
DESCRIPTION: OK this was recorded in 1981 but re-released this year and i love it like new though i am still a fan of anything that sounds like it was recorded on a 4-track teac deck! Autumn was the legendary project of peter bonne and Geert Coppens, two Belgian teenagers who started experimenting with the potentials of analog synthesizers during the late 70s and formed a band together soon after in 1980, quickly becoming one of the most truly visionary groups to emerge from the synth scene in Europe.
The Antlers – Together
RELEASE DATE: MAY 10
RECORD LABEL: Frenchkiss Records
DESCRIPTION: the antlers are a great alternative/indie rock act and i like the album they released this year but i LOVE the remixes even more! together is that remix project and the sounds are experimental and club worthy at the same time. great job! The Antlers are an Indie Rock band currently based in Brooklyn, New York, fronted by peter Silberman. Initially, the antlers were a solo project created by vocalist and guitarist peter Silberman immediately after he had moved to Brooklyn, New York, in 2007. Silberman wrote the first album, “in the attic of the universe” by himself and under his own name. Afterwards, he recruited Lerner and Cicci, becoming a collaborative group.
Niki & The Dove – The Fox [Ep]
RELEASE DATE: JUNE 14 2011
RECORD LABEL: SUB POP RECORDS
DESCRIPTION: if kate bush was kylie or if kylie was kate bush? Prior to being the front woman of art-pop group Niki and the dove, Malin Dahlström was programming for Midaircondo, singing lead in now-defunct rock Bandthe Dora steins, contributing wispy vocals to various electronic productions and doing solo shows and performance art all around Sweden under the Name disdishdance.
BLOOD ORANGE – COASTAL GROOVES
RELEASE DATE: August 8 2011
RECORD LABEL: Domino Recording Company Ltd.
DESCRIPTION: hands-down the best alt/indie rock release of the year. Blood Orange is another alias of Devonté Hynes also known as Lightspeed champion and member of the now defunct test icicles. His first release under the ‘Blood Orange’ moniker was in June 2009 via his personal blog.
Pete and The Pirates – One Thousand Pictures
RELEASE DATE: 23 May 2011
RECORD LABEL: Stolen Recordings
DESCRIPTION: gosh it’s so hard trying to keep up of the latest brit-rock bands so why not find one that sounds like em all? Pete and the pirates are an indie rock band from reading, England. Bright, young commanders of a brand of unique Englishness, their blend of smooth edged punk and pop produces music which is sweet, raw, joyous, melancholic, raucous and tender. The pirates’ idiosyncratic and endearing song writing puts them somewhere between the flying nun band tall dwarfs and the wistful reflection of on the beach-era Neil Young. The band was formed in 2005 and consists of Tommy Sanders (vocals), Peter Cattermoul (bass/vocals), David Thorpe (guitar), Jonny sanders (drums) and Peter Hefferan (guitar/vocals).
Nicolas Jaar – Space Is Only Noise
RELEASE DATE: 7 February 2011
RECORD LABEL: Circus Company
DESCRIPTION: experimental/synthpop/dance/electronica/all in one young artist! Nicolas Jaar was born the 10th of January 1990 in New York but spent most of his childhood in Santiago de Chile, only to return to his place of birth as a teenager. Haunted by Mulatu Astatke, Erik Satie, Ezekiel Honigand Villalobos’ “thé au harem d’archimède”; Nico started to make organic electronic music in 2004 at the age of 14. At 17, he debuted with “The student EP” on wolf + lamb music, with remixes by Seth Troxler and Kasper. At 18 he continued producing and played live at club der visionäre and arena in berlin, at the Marcy in Brooklyn and at Mutek in Mexico City, alongsidedeadbeat, flying lotus and Guillaume & the Coutu Dumonts, amongst others. Now, at 19, studying at brown university in Rhode island, Nico has many releases coming up, including some on circus company, wolf + lamb (with remixes by Ryan Crosson) and on his own label, clown and sunset, of which he is the owner and founder.
Discodeine – Discodeine
RELEASE DATE: February 2011
RECORD LABEL: Dirty / Pschent
DESCRIPTION: late night post clubbing head music! Discodeine is a French duo born in 2007 from the sick minds of Pilooski and Pentile. They have separatedly released some acclaimed records in the last past years (Pentile was involved in octet and France Copland, Pilooski has remixed LCD sound system, mystery jets and Frankie Valli) before finding a mutual ground around their love for Sci fi movies, weird club music and south western French cooking style. Discodeine is signed on French imprint dirty, home label of the well-known “dirty edits” (a collaborative project between Pilooski and dirty sound system) and some other cool and weird compilations projects. They have already released five acclaimed EP as well as some kick ass remixes for Metronomy, whomadewho, bot’ox, Photonz, Yelle…
Teeel – Amulet
RELEASE DATE: 22 February 2011
RECORD LABEL: Moodgadget
DESCRIPTION: i found myself going back to this release over and over again in 2011! Teeel (Jim Smith) is a Synthpop Dreamwave artist from New Jersey. Inspired by italo, electro and the 80s new wave movement, Teeel aka Jim smith credits his sound to marathon movie watching and being an obsessive gear head. Creating music in a 10×10 teal painted room, stacked with synthesizers and guitars with walls covered with vintage moog ads, Jim creates music that ranges from hypnotic Synthpop to dreamy disco and dark electronica.
End Of 2011 Party! (Bo-Nen-Kai) This Friday!
Wednesday, December 28th, 2011
Join us this friday, December 30, 2011, for an end of the year party presented by old-soulz!
the japanese celebrate new years eve by being with family or visiting a temple followed by a meal of noodles to symbolize longevity. it’s the before and after parties that are where the fun is at! the pre new year’s party is called a bonenkai [forget the year party] and after in the first weeks in january a shinnenkai [new year party]. come celebrate with us for the NOOKA bonenkai with give-aways and dancing. cash bar.
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Time: 9:00pm–2:00am
Location: @ Bar Basque / Eventi Hotel
(839 6th Avenue New York, NY 10001)
DJ: Asahi Suzuki
Live Art: Lazy Mills
Including NOOKA giveaways!
For more info: info@old-soulz.com
Bad Gifts? Free 2-day Shipping On All Orders!
Tuesday, December 27th, 2011
Turn that frown upside down—start shopping now!
