Openers: Dennis Crowley



Dennis Crowley is the co-founder of foursquare, a service that combines social networks, location awareness and game mechanics to encourage people explore the world around them. Previously, Dennis founded, one of the first mobile social services in the US, which was acquired by Google in 2005.

He has been named one of Fortune’s “40 Under 40″ (2010, 2011), a member of Vanity Fair’s “New Establishment” (2011) and has won the “Fast Money” bonus round on the TV game show Family Feud (2009). He is currently an Adjunct Professor at NYU’s Interactive Telecommunications Program (ITP).

Dennis holds a Master’s degree from New York University’s Interactive Telecommunications Program and a Bachelor’s degree from the Newhouse School at Syracuse University.

Here is the english version of the interview:

MW: How do you keep yourself inspired and/or motivated?

DC: NYC inspires me… specifically walking around and trying to try new things, notice things I haven’t noticed before. I really like talking long walks that wind thru different parts of New York, hitting a bunch of art galleries, shops or restaurants on the way. Click here to see what The NYTimes wrote a few months back.

MW: What do you see as the next revolution in social networking technology?

DC: Mobile. And specifically mobile phones that are aware of context and history. “Have you been to his neighborhood before? Have you been with these people before? Are you in a familiar setting or are you out of your element?” The devices are carry in our pockets are already constantly connected to all the social data online (foursquare, Twitter, Facebook) – what’s next is that they’ll be able to listen or sense to our current context and react appropriately. This is what foursquare is starting to get really good at doing.

MW: What current project is most exciting to you at the moment?

DC: Foursquare’s recommendation engine. We have over 2 billion “check-in” data points from our 20m users and we’re putting this data to use in making a recommendation engine for the real world. The science (and team!) behind it is amazing: link.

MW: You do so many interviews! Is there a question you wish were asked?

DC: Ha, no one ever asks about the “best part of the job”… for me, it’s standing next to someone in line, or sitting next to someone at a restaurant and to see them using foursquare on their phone. It’s so rewarding to see people using the things we’ve been working so hard to create.


Read the exclusive interview (in Japanese) by Matthew Waldman from by clicking here .

Me Vs Gravity At Late Night With Jimmy Fallon


Dave Colicchio of the band Me vs Gravity stopped by Jimmy Fallon’s late night show to get his hairstyle updated and wear some Nooka gear while at it. To see all about it, please watch the video below.

Riff Raff


Remember Riff Raff of Three Loco from our previous post? Check out this “The Things I Carry” feature of him on (click here) – what else is on his backpack? A Nooka watch of course.


Tyga Feat. Drake – Still Got It


Look at what we’ve spotted on Tyga’s new music video called Still Got It featuring Drake – our Limited edition Fear Of God x NOOKA watch! It sure is a big hit and you should check it out by clicking this link and order away.

NEATO – Three Loco


Ever wondered what happened to Andy Milanokis of MTV?

Check out this cool music video fresh out from the oven.

We think that Three Loco (Dirt Nasty, Riff Raff & of course,Andy Milonakis) can be the next big thing – especially with those Nooka products on their wrists and faces!

Look at those limited edition Spongebob x Nooka watch and those Mercury sunglasses! Well done.
The sun is up again and that’s another reason to get one of those. Get yours here.

Alexis Ohanian Of Reddit


Brooklyn born genius Alexis Ohanian, co founder of Reddit, a popular social news website, was featured in Wired magazine wearing a Nooka Zub (a Nooka Zub Zirc MS 20 to be precise)!

To get yours, click here.





















Here’s a teaser image of the work we did for BRAIN magazine in Japan. Stay tuned with us to see the final product when launched!



Dennis Crowley


Look what our good friend Dennis Crowley of foursquare sent us! He spotted a bellhop sporting a Nooka watch as well.

Just proves that a well designed watch can’t be missed by the human eye. Get yours now by clicking here.




visits 106 & Park to promote his new album, Strange Clouds, while sporting a Gray Zub Zan 40. To view the other colors for this time piece, click here.

Watch the video to know more about the singer and see how he incorporated the watch with his personal style!