I want to draw attention to the small things, the hidden things, animals, plants, fungus, bacteria, fairies, and energies. Paying attention to small will help create a more connected and compassionate relationship with the universe. In order to bypass the emotional arguments inherent when discussing anything not deemed a fashionable or worthy cause, the fairies chose me to create art promoting this message — a creature of pure emotion can expand compassion for creatures not cute enough or fur-coat desired enough to make it onto lists of what is being lost and getting attention on popular campaigns.
Join Matt in building a fairy army to spread this message.
The fairy labor union is a coalition founded to spread the fairy message: That nothing is insignificant. Paying attention to all life, no matter how small, will create a more connected, compassionate, and empathetic relationship with the world around us. By raising awareness of the mythical fairy, we hope to make people more receptive to the very real plight of all life, and the shared tragedies of all peoples, beasts, plants, and bacteria down to the most minute sentient molecule.
We are allowing greater customization of our watches with the introduction Zan display to the Zub 40 line!
Available in white, grey, neon green, neon blue, orange-pink, and black; this new line of watches will allow the user to personalize any of Nooka’s Zub 40’s with combinations of the many colored bands that the line will offer.
Unlike Nooka’s other watch faces which re-conceptualizes how to tell time, the Zan offers a traditional analogue display. While simple, the Zan’s subtle innovations in form and feel compliment the Zub 40 bands to convey the Nooka philosophy for a wider appeal to a larger audience.
The Zub 40 also introduces a new buckle that folds into itself, getting rid of the extra length of the band, minimizing its profile for added comfort.
Last night we had a party with friends and collaborators from foneclay (the studio that developed our app, along with many others). Some highlights of the night included beer pong and a clean office for the night!
NOOKA™ presents a new way to look at time. Time is the most ubiquitous thing we experience. NOOKA presents a graphical representation of time that transcends the linguistics and math that make telling time difficult for a child to learn – creating a truly intuitive experience to tell time, set alarms, and visualise world-time/timezones.
The NOOKA app has 4 features – Yourtime, Worldtime, Timer, and Alarm.
About the NOOKA Display:
Traditional math is base-10 but we are taught to read time in base-12. Like counting apples in school, our products aim to be simple enough to used by everyone – bringing the revolution of interface design to lifestyle products.
To learn more and download the app, click here Or download directly from the iTunes store here
Following the success of the Zub 20, Nooka releases the Zub Zibi Zirc—with a snug fit that appeals to anyone who prefers a tighter, edited profile for their watch, broadening Nooka’s audience to include a younger individual of either gender. We could say it’s our first “lady’s” or “kid’s” watch, but don’t want to alienate the guys either.
Framed under a facetted gem-cut lens, the watch’s innovative face clearly displays the minute, surrounded by a circle with twelve partitions representing the hour—presenting a compact and intuitive way to read the time.
The Zibi also introduces a new button clasp, getting rid of moving parts found in other watch buckles. The new band also tucks into itself, getting rid of its extra length, minimizing its profile for added comfort.
NOOKA is totally flattered when we get hit up for sponsorships – it shows that we are doing a great job of presenting our brand as a global cultural leader and we LOVE your recognition. the reality is that we are a self-funded start-up brand. this means we do not have the funds nor the staff to implement sponsorship programs like g-shock, nike and adidas has [some history: casio was founded in 1946 and released the first g-shock in 1983, nike was founded in 1978, adidas in 1948. NOOKA was founded in december 2004]. as you can see, we are the new kid on the block.
so, when you see a celebrity wearing NOOKA, be assured that they are doing so because they love the design and what the brand represents – not because we are sponsoring them. this makes us very happy.
that said, as we do get asked to sponsor rappers, musicians, bands, athletes a few times everyday, i would like to offer some advise that will be key for any company to consider your proposal:
1. [this is an important tip for all entrepreneurs]. get on people’s radar – not in people’s face! if you are truly an influencer, just keep doing what you are doing [DO NOT talk about what you are going to do, what you can do...just do shit and do it well]. sending emails and tweeting is NOT a good way to get on a company’s radar. like us, most staff members are dealing with customer service issues most of the day and it is not their job to figure out who the next rising star in ________ is. the simplest thing is to wear the products you love and let the brand discover your photos and press in the real world.
2. have a proposal.“yo! give me a watch, i tell lot’s of people about you guys” is not a professional proposal.
3. know your metrics [also known as: do the math!]. type in your web or blog address into www.alexa.com and see where it ranks. get a google analytics account – it’s free, as is the stats for facebook fan pages. if you know your metrics, you can do the math, and i’ll offer you a free equation. if 1 to 3% is considered a good conversion rate for marketing, and you can influence 1000 people, that means maybe 30 of those people will buy a product you endorse. if most companies make a 10% operating profit how much money is the company going to make from the association? know your metrics – know your value. put that info in your proposal from point 2 above.
4. be professional and be real. if i have to explain this, you’re not going to advance to the next level in this game.
5. if you have 1 – 4 covered: be persistent and be consistent. business people are busier than ever in this new economy, and like us, they appreciate when someone is politely and professionally persistent. especially since situations change daily and what was a “no” one day can become a “let me think about this” or a yes another. even if it takes a year or more, building real connections with people and brands takes time. at the very least you will get promotional items and discounts from the company – a best case scenario can change your life.
