I Drew Inspiration from NOOKA

My name is Matt Herrington. I am a professional and creative in the commercial photography industry, and currently based in New York. Recently I had the pleasure of visiting NOOKA headquarters. I’ve been wearing my NOOKA Zirc watch for over four years. NOOKA’s company motto is “ The future should not look like the past.” Having a […]


Gregg Carey

Co-founder of Voxy Voxy “With NOOKA, people don’t just ask you what time is and then go on their way, they ask you what it (the watch) is with genuine interest and curiosity. That leads to a real connection through conversation. Your day feels differently after those moments. For the better. ”   Gregg is the […]


Joe Doucet

Designer joedoucet.com “What I love about NOOKA is that it doesn’t try to be like any other timekeeping company. It has a singular vision which ignores what has come before and focuses on what telling time might be like if it were invented today”   Joe Doucet’s ability to fluidly cross the different disciplines of design […]


Nooka in Macy’s One-Below

Macy’s launched their new fashion market at their Herald Square flagship in NYC last week called One Below. Nooka is proud to be one of the featured brand in this shop; we are there as part of our collaboration with 3D Systems – the ZIBARI – an asymmetrical wide cuff with a NOOKA watch face, is […]


The Evolving Time of 007

“Spectre”, the latest entry in the James Bond canon opens today in the United States. As we sit here and reflect on over 50 years of Bond, the movies represent a time capsule of each era’s pop culture. Although the character of James Bond represents Old World colonialist values, the movies have always prided themselves […]


Mini Movie Review // Jupiter Ascending

This movie did not do well in the box office nor with the critics, and I am not going to tell you what a fine film it is, but rather that I really enjoyed it. The problem with the public and the reviewers were created by the studio positioning the film all wrong – it […]


Universal Language / Universal Love

NOOKA was founded on the ethos of universal language – an optimistic and positive take on monoculture, at least in communication, as only when we all speak the same language can true cooperation on a global scale accelerate. we give body to this philosophy via the language of design. it goes without saying that this […]


More Starchitecture comes to NYC

  New York City was once the vanguard of architecture, design and innovation – from the world’s first electrical power station on Pearl Street in 1882 to the beauty of art-deco era towers in the early part of the 20th century. I felt the end of the 20th century was fairly stagnant in NYC in […]


architecture and futurism

i want to share an article from the new york times that has 7 famous architect defend famously hated buildings. i was particularly entertained by seeing the amazing daniel libeskin mirror comments i myself have made when discussing paris: “It’s legendary for being the most hated building in Paris. I want to defend it not […]