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Father’s Day Sale, PASUPOTORA Release & More!


Happy Tuesday! Did you manage to stay cool over the weekend?


For those of you looking for a great gift for your dad this father’s day, look no further, we’re making it a lot easier to get a gift for your pop with our father’s day sale – 25% off store-wide! Put a twist on a classic gift like a tie and get your dad a new and unique belt!


For those of you who might not have heard the news, our newest product – PASUPOTORA - has just been released! We’ve been getting great press on it since its release, such as from the Goodie Bag, which will be hosting a giveaway soon so stay tuned for more details!


Lastly, the concert we mentioned a few posts back is drawing near, and one lucky New Yorker NOOKA fan will get a chance to go! Starting today to a week before the concert, anyone in the NYC area who likes our facebook page, twitter or who buys something on our store will be automatically entered to win a free pass (we will contact you directly if you win)! Good luck!


Alumni Art Show At The High School Of Art And Design


The High School of Art and Design (known affectionately as A&D) is a NYC magnet school in their public school system. It is also the high school NOOKA founder and chief creative officer Matthew Waldman attended. In the past year, the age of facebook has made involvement with the alumni association easier, andmatthew has become part of the advisory board of the school itself. This Thursday there is the student spring arts festival and alumni show. Mr. waldman has submitted a duo of objects to represent ‘art’ and ‘design’ – a sculpture from his fairy labor union project and a representative NOOKA watch. Come check out the show!

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NOOKA X KROQ’s Weenie Roast, POTHRA At The MoMa Design Store And More!


NOOKA received a great reception at this weekend’s KROQ Weenie Roast. We had some big names roll through such as Drew Stewart of AWOLnation, Nanna Bryndis Hilmarsdottir from of Monsters and Men, Dan Platzman of Imagine Dragons and many more! All the guests loved NOOKA’s products and thought the accessory line was innovative, unique, and stylish. It was unanimous that the crowd favorite was the Zub Zen-H 20 as everyone was amazed at the alternative method to tell time, but the AO Wallet was also a big hit!

In other news, our POTHRA and PASUPOTORA have gone on sale in the MoMA Design Store! Swing by and pick up these limited edition items while you can.

 Nookians living in the US are celebrating Memorial Day this week, so we decided to have a Memorial Day Sale! Check out our collection of red, white and blue products as well as some camo watches, for 30% off until the holiday is over (11:59 EST 5/27)!


A Day In The Life Of Alexis Ohanian


While digging through some archived material, we unearthed this nice little snapshot of a day in the life of one of our favorite fans – Alexis Ohanian of reddit fame! It’s a little old, but it’s always nice to see one of our fans wear some NOOKA gear! Coincidentally, this article was written while Alexis was visiting NOOKA for his Innovators Photoshoot

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Alternative Press Magazine, POTHRA And More


Our watches and accessories have always been hot items with music artists, so perhaps it’s not too surprising that our Zirc Gold was featured in the June issue of Alternative Press! The Zirc Gold is engineered to be eye-catching, from its unique shape to its namesake coloration. Pick yours up today!


The POTHRA Kickstarter is almost over! If you haven’t checked it out take a look! And thanks to everyone who’s lent a hand so far!


NOOKA President Matthew Waldman recently got back from a trip to Asia, stay tuned for a special blog post coming up about his time in Japan!


We got some great press from China and Hong Kong from our NOOKA Asia team; among the blog posts, reviews and magazine clippings was this quirky little blurb about our watches. First time NOOKA’s been described as a watch-child of C3PO and R2D2!

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NOOKA At “The Offering Concert”


Mark your calendar, and be sure to check out “The Offering Concert,” On June 26th! NOOKA is one of the sponsors for the concert, and there will be a chance to win some NOOKA gear!
More detailed info below:
LRG, Capital Campaign & Swavorland Ent presents:


“The Offering Concert”


Smoke DZA (@SmokeDZA)
Vinny Cha$e (@VinnyChaseNYC)
BBA (@_therealbba)
Caspa Narkz (@CaspaNarkz)
H Squared (@HSquaredmusic)
M@rv3lou$ (@Marvspelleddiff)


Low Key (@LowKeyUHTN)
Ebony Reece (@Ebony_Reece)


DJ Siobhan Bell (@siobhanbell_)
DJ Showoff (@DJShowoff) 
DJ Meka (@MekDot)


There will be prizes from LRG & Nooka! 


Wednesday, June 26
The Studio @ Webster Hall
125 E 11th St.
New York, NY 10003


Doors 7pm / Showtime 7:30pm


$20 Pre-Sale / $25 Door / $40 VIP Meet & Greet
Click here to purchase tickets: http://tktwb.tw/15cC41G


See you there!
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POTHRA Press Update And Other Happenings


Since our Kickstarter page went live we have been receiving a great amount of press! We’ve recently been on popular blogs iso50 and coolhunting, check out what they have to say!


The NOOKA team visited the life-sized dollhouse that Target built in Grand Central Station today; we were impressed with the large amount of work and design that went into this project even though it was only open for two days! You can read up about the dollhouse here.


We also had our collection shown off at a press preview recently, with pieces from the past and present (and future – stay tuned!). Lots of press teams and bloggers got to see our products first-hand, and blogged about it – like this post on DenimHunt, for example.


Stay tuned for more updates from the NOOKA team!

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NOOKA In Sport Magazine!


NOOKA gets a bit of love from the UK! We were featured in the mid-April issue of award-winning Sport Magazine, in their special watch section! They emphasized contrast and picked out some lovely black and white watches – including our own zenV zub 20 in white! We love our UK fans!

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Limited Collection! Love Through Design, Tokidoki & Sanrio X NOOKA


We are bringing you a new limited edition watch in conjunction with Love Through Design, Tokidoki and Sanrio! Created to raise money for the Sanrio Foundation and Emergency, there are only 300 pieces of this limited edition watch! If you believe in the cause, or if you are just a fan of Sanrio or Tokidoki, pick one up today before they are all gone!


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Our secret recycling project known as POTHRA has gone live on Kickstarter! This project takes a usually discarded by-product of the daily routine – coffee grounds – and turns it into a beautiful, functional and unique item. The different blends of used coffee grounds interact with the resin used to craft the pots to make one-of-a-kind creations. Not even an hour later, the kickstarter page was blogged about on the design blog Wasabi Mountain! You can see our page and pledge here.


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Spotted: Paul Van Dyk


Grammy Award-winning Electronic Dance Music DJ, musician and record producer Paul Van Dyk was spotted at Ultra Music Festival in Florida rocking our Mercury Glow sunnies!

Special thanks to to Alex Butler “Aear“  and Rory Dougherty of Elektrik Boutique (where you can buy NOOKA products) for sending us the photo!




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Vibradios Strikes Back


Argentinian design team Vibradios is at it again! If you check out their facebook page, you can see a couple pictures featuring our sunglasses. We also managed to grab a few behind the scenes photos!

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Better Homes And Gardens Magazine


The May “innovation” issue of Better Homes and Gardens Magazine featured our Zub Zoo 40 Fire Red in it’s Fresh Find section, along with some other colorful watches to celebrate the beginning of spring! With it’s bright color scheme, low-profile strap and interchangeable bands, this watch has become somewhat of a hot item, just in time for the spring and summer seasons! Be sure to pick up yours today!

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NOOKA Review On TechWalls


Last night blogger Tuan Do reviewed our Zub Zayu and Zub ZenH 20 watches on the popular tech blog TechWalls. He was excited to get his hands on our watches after seeing celebrities such as Kanye West and Snoop Dogg sporting them. After wearing them for a couple days Tuan received many complements about the design of the watches and inquiries as to where to get them. In his own words “…many geeks will love it too. If you want to make yourself stand out, this is a must-have gadget.” We’re glad you like them Tuan! You can read his review here.


Ronnie Hillman Loves NOOKA!


Ronnie Hillman, running-back for the Denver Broncos tweeted today about his rare NOOKA ZenV Fear of God watch. The Fear of God collection was one of NOOKA’s most successful limited edition collections, and remains a sought after piece today. Lucky Mr. Hillman proudly displays his watch on his instagram page, if you are lucky enough to have this watch let the world know on our instagram!

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Vibradios At Fashion Week Buenos Aires


Design duo Vibradios kicked off Fashion Week Buenos Aires with their futuristic and fashionable outfits, several of which included our Nooka sunglasses! The Vibradios ethos is quite similar to Nooka’s, emphasizing an optimistic modern lifestyle through their unique patterns and styles. They are also big Nooka fans! You can see their Facebook page here.


NOOKA X FILA – Coming Soon!


For those of you who live in China and Hong Kong – the next wave of NOOKA x FILA shoes is coming! If you haven’t seen our original line of footwear, you can check it out here. Our feet don’t just take us from point A to point B; they propel our bodies and souls forward in time and space, carrying our beliefs and dreams with them. NOOKA x FILA was created to bring that message to the streets where everyone can embrace this idea of positive futurism. If you’re in the Chinese market, expect to see them soon! With NOOKA x FILA, it’s always Feet, Future, Forward.

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Trevante Ft. Lil Twist – “Bad Girl”


Rising star Trevante rocked a pair of our grey Mercury sunglasses while promoting his new single, “Bad Girl.” He must’ve liked the glasses so much that he kept on using them throughout the video, paired with a zub zirc 20 watch! Trevante has been called an artist to watch – keep an eye on him while he prepares to release his new album! You can check out the video (which aired last night) here.


Men’s Style Pro “Early Spring Giveaway”


In celebration of spring, fashion website Men’s Style Pro is hosting a giveaway for some choice items, including our own Zeel Zen-H 20 Mirror! One of the three lucky winners will receive our versatile Zeel watch, you can also win a Rigger Rucksack by Navali and a Hucklebury shirt. The giveaway closes midnight tomorrow, so act quickly for your chance to win!


Jabari Johnson Redux


Jabari Johnson, up and coming online host and music journalist, dropped by the Nooka studio last week. Jabari has been a fan of Nooka for years (you can read an interview we did with him in 2009 here), and he continues to show his love, sporting a Zeel Zan 20 Olive as he chatted about music, his new inspirations and, of course, Nooka! You can check out his own work on his website.

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W Magazine


From Alexander Wang to Stella McCartney for Adidas, sporty and futuristic silhouettes are on trend this coming spring and summer 2013. Nooka is no exception to this with its innovative and revolutionary designs so make sure to get your Nooka gear.

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Pecha Kucha


It’s great to be bilingual. Matthew Waldman went to Japan last year to talk about Nooka. There’s a twist to this presentation though, Pecha Kucha , is known for their 20×20 presentation format (20 images, each for 20 seconds). Great right? What’s even more fascinating is how Matthew can jump back and forth in speaking both Japanese and English. Check out the video presentation by clicking here.

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People Magazine Style Watch


Our Zub Zan 40 Orange Pink watch gets featured on People Magazine’s Style Watch issue March 2013. To give it a twist we have customized it and changed one of the straps with a white one. Customizing your watches makes it more personal and fun. Get your watch bands by clicking here

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Iman Shumpert


The New York Knick’s Iman Shumpert’s style is spot on and his Gold Zirc watch compliments it. Follow him on instagram (is_21_nykallday) and us as well (nooka_global).


Mercuries On Sale


Spring is only a couple of months away and now is the best time to get one. The Mercury line is marked down (30% off). Get yours now by clicking here.

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Sundance 2013


Here are a few celebrities from the Sundance Festival who got to show off their gifts from Nooka. From rock stars to pop star celebrities. This only proves that Nooka is indeed all about universal language.

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Make A Little Room For Nooka


Capitol Records has just released the new video by the talented and newly signed Jarvis. He spends some quality time with his favorite Nooka watch, the Zirc Gold! You can watch the video here 




NOOZIK Album Release Party


New music is essential to the creative minds at the NOOKA Lab, so it is no surprise that our techno-progressivist designs are popular with musicians in the pop, dance, and electronic music space.

NOOKA has teamed up with SYNTH RECORDS to produce a music complication of 14 original tracks from exciting up-and-coming artists. This is NOOZIK-the soundtrack for your future.

Here is a look back at our official album release with DISCOSALT MAGAZINE in New York City at the Bowery Electric on 12/20/12.

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Nookafied Mate!


It’s always a great feeling to get emails from those who have been supporting our brand religiously. We got an email from Chris from Australia saying that he just got his 16th watch from Nooka. He even calls himself a watch addict and we couldn’t agree more. This blog post is the least we can do to show how much we appreciate one of our followers. Cheers!

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Openers: Jules Kim (Bijules)


Jules Kim, the creator of Bijules, is unapologetically conquering the balance of art and aesthetics in jewelry. This makes her one of those rare artists who harbor the ability to create objects that mirror the beautiful and chaotic world we inhabit: with all its humor, tragedy, ambivalence, love and hate…

To be in the company of Jules is to be in the presence of a seer – a visionary: who calmly describes the world’s mysteries in ways never before thought or expressed. At times it’s difficult to separate the artist from the art – overwhelmed with the beauty of a goddess, fantasies seem much more nearer, allowing you to discover novelty within yourself. Jules doesn’t just make jewelry: she makes an experience. With an ear to the ground of the fashion world, Jules has demonstrated her ability to transcend the ordinary limits of vision and thought. Its difficult to know what to do with it…then you realize Jules has given you a universal experience that adapts to your current situation. You allow the jewelry to emanate the confidence the creator bestowed upon it at the moment of its creation. Defying time, normality, and traditional forms of expression, Jules has proved that she is an artist to be reckoned with, sought after, and cherished.

Bijules editorial coverage includes Italian Vogue, Russian Vogue, Numero, Numero Tokyo, Elle, Elle Denmark, Blink, iD, Blackbook, L’Officiel, Jalouse, Nylon, Oyster, NY Mag, Dazed, Another, Pop Magazine and more. Celebrity clients are Beyonce, Fergie, Lindsey Lohan, Mariah Carey, Shakira, Karen O of the Yeah Yeah Yeahs, Kelly Rowland, Rihanna, Kim Kardashian, Katy Perry, Paula Abdul, Nicole Richie, Santogold, and Eve.

MW: Innovation is a term you hear so much in terms of technology, but not enough in other parts of our lives. How do feel about this?
JK: Innovation is a term i use everyday and i do not exist in the terribly complicated world of tech, so i feel just as passionate about my innovative and original theories as any tech person might!

MW: You hosted the fabulous la bain parties at the standard hotel this past summer in NYC. How is this part of your overall strategy for your jewelry?
JK: Bijules is a brand, it is a brand born from a high end jewlery product. The beautifully made jewelry with innovative concepts represent the base of bijules; whereas, the choices we make should also have a home full of thoughtfulness and individual expression. When I host an event or party, it is creating a platform for our choices to reiterate the potential beauty we have both on the surface of your skin and deep inside.

MW: What do you love the most about NYC?
JK: I love that we CAN DO ANYTHING. if anyone says no, i find a way around their no to eventually equal just as a good as yes.

MW: What are you working on now that has you most excited?
JK:I have just launched my store, the bijulesterie…I launch a new fashion film with asvoff in November at the centre pompidou in Paris and look forward to many more collaborations with celebs and anyone who is part of the Bijules movement…


Read the exclusive interview (in Japanese) by Matthew Waldman from Openers.jp by clicking here .