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FILA X NOOKA

“Moving forward is the way to the future – a future of optimism and opportunity for all. There is no better metaphor for progress than footwear! Our feet propel us physically from point A to B, and shoes project our image and world-view with every step. NOOKA is excited to bring this philosophy to our first footwear capsule collection for FILA and even more excited to see it launch exclusively for the Chinese market –
FEET FUTURE FOWARD

Nooka is a New York fashion design company founded by artist/designer Matthew Waldman. The ethos of Nooka is a universal language, which guides the creation of products with enhanced functionality and a futuristic philosophy. Most prominently known for its line of timepieces, Nooka has expanded their range, creating a MindStyle brand with the addition of innovative accessories and a fragrance.

Fila was established in Biella, Italy in 1911 by the Fila brothers. Fila is now a leading manufacturer of sport and leisure footwear and apparel distributed worldwide. The internationally respected company, having gained world class recognition in tennis apparel, has developed brand recognition by marketing high design and style content products that are endorsed by professional athletes from around the world.