Chief Innovation Officer | MDC
Founding Partner | Spies & Assassins
Author | Talent Imitates, Genius Steals
“I love the non-obvious nature of the design. I like being shown assumptions that are deeply embedded and reminded they are assumptions. So the face of the watch—the way we display time—that’s an assumption.”
Faris Yakob is a strategist, creative director, writer and self-described geek”. He is the Chief Innovation Officer at MDC Partners and works at kbs+ as their Chief Innovation Officer. Faris was awarded the President’s Prize from the IPA for his thesis on the future of brands and his blog TIGS was named one of the top 10 ad blogs in the UK.