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Universal Communication

NOOKA believes in the power of universal languages—as used in math, science, and commerce—to increase understanding and enable diverse groups of people to work together. The universal visual language of NOOKA creates a communication tool for all of mankind, promoting the exchange of ideas across the globe through great design.

Passion

Passion is a raw material. NOOKA believes that constant advances in technology and cultural change necessitate originality in design. Our lust for innovation through technoculture and our childlike belief that anything is possible drive us to constantly strive for provocative ways to engage the consumer/end-user.

Interaction

We see all design as interactive design. NOOKA products change the brain states of anyone they comes into contact with by presenting alternatives to accepted norms in visual and physical communication between people and their world.

Purpose

Every NOOKA object is designed with intention. It has the power of clarity, the power to reach the heart of everyone who interacts with it. Form, function, and emotion are all possible to communicate with design, and merging these in all we do is the challenge we love.

Inspiration

NOOKA sees the whole world as inspiration; it absorbs energy from it and creates new forms. New technologies and materials inspire new interactions and ways of thinking. Inspiration is a valuable resource we utilize.

Futurism

Technology takes objects and processes into new contexts. The futurist believes that this process always results in progress. We strive to make sense of and integrate these advances into the NOOKA process. We believe the future should not look like the past.