NOOKA® NOOZLETTER | JANUARY 2008
Welcome to our first issue of NOOKA NOOZ. This newsletter will serve as an opportunity to keep you informed on all the latest news, trends, and developments within Nooka. We wont limit ourselves to just Nooka though, we will be covering many of the people, brands, and retailers that inspire and continue to motivate us. As time goes on we will expand this Noozletter and integrate more of your suggestions. With that said, lets get to the good stuff. Please feel free to send us a message and give us your thoughts at nooz@nooka.com.
STORY MATTHEW WALDMANNooka is the brainchild of artist and designer, Matthew Waldman. in 1997, Matthew had a flash-back to a first grade math class while staring at a large wall clock in a London hotel and was struck by how few options there were for time display. He then sketched his ideas for potential designs on a napkin and brought them back to New York. After working on the designs, he submitted them to his legal team, and indeed, they were unique enough to patent!

The linear and graphic representation of time with Nooka watches presents a more intuitive way to view time. The visual mass increases as time passes, giving weight to an ephemeral and abstract concept. Once you're used to the new visual paradigm, you may never go back to standard analog and digital time displays for your wrist.

Initially licensed to Seiko in 1999, the Nooka Zoo enjoyed critical acclaim in the select markets it was released. Nooka Inc. now produces the line more truthful to Matthew's original vision. We hope you enjoy them! [NOTE: Nooka Inc. has no relationship with Seiko]
NEW BLUE AND GREY NOOKAS IN STORES NOW!!
NOOKA BLUE and GREY
The popular Nooka V-Series watches are now available in profound blue and gracious grey. The Nooka V-Series includes the Zoo, Zot, ZenH and ZenV display designs. All with 35 x 35 x 10mm stainless steel cases and 28mm wide leather straps. Modes: Time/Date/Chronograph/Alarm. El Back light. 5ATM. Find retailers near you or order online at www.nooka.com.
RETAIL NOOZ | STANDARD - ATLANTA STANDARD-ATLANTA

1841 Peachtree Road NE Atlanta, GA
404-355-1410
Hip professionals looking for an alternative to Urban Outfitters and Bloomingdale’s can hit this minimalist spot open til 2 a.m. on the weekends. Check for limited editions on the sneaker wall. Hot Items: Pharrell’s Ice Cream sneaker line, I.C.R. vs. Deth Killers of Bushwick, Puma Mihara Collection, 2k by Gingham T-shrits, and of course they carry NOOKA.
NOOKA PRESS
NOOKA PRESS JANUARY 2008
COMING SOON...
NOOKANOOKA

Photo is a sneak preview...more to come closer to the release.
CONTEST
Send in your picture of you wearing your Nooka watch and win a chance to be the first to get your hands on the super limited edition Nooka Nooka Toy. Make sure it’s creative and fun. We accept all submissions phone pics and digital photos preferred. Send your picture to contest@nooka.com
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