NOOKA® NOOZLETTER 005

This is the fifth edition of NOOKA NOOZ – your source for all the latest Nooka related news, styling’s, features, developments, confirmed or unconfirmed rumors, etc. We also have added some not so Nooka Nooz to our Noozletter because we realize that the whole world isn’t just about Nooka…(really?) Please feel free to send us a message and give us your thoughts at nooz@nooka.com.

Nooka Nooka
The Nooka Nooka doll was spotted on surveillance cam! Maybe you didn’t know that Nooka Nooka Glows in the dark? Well actually neither did we! Dope.. Look for Nooka Nooka to hit stores soon. In case you didn’t know it was designed by Matthew Waldman and you can use it as a clever way to hold ALL of your Nooka watches.

GLOW IN THE DARK
Here at Nooka we love all things that Glow in the Dark, including our beloved mascot the Nooka Nooka we have a few more things up our sleeves for future dates. I would leak a picture of what we have coming but that would probably overload our server with hits and make it really tough to do our job getting you this Noozletter. So in the meantime I’ll share with you a few Glow in the dark things that we think are cool.

Lightspray is for those with Banksy balls and Haze skills! Imagine the damage you could do with this and get away with it….until the sun sets.

Power Aware Cord Maybe if you could actually see how much energy you're using, you wouldn't leave that PC running all night. That's the idea behind the Static Energy+Design Network's Power Aware Cord, a power strip whose connecting cable glows and pulses.

Puma Glow Rider This upcoming spring, Puma will release the Puma Glow Rider, the third version of its Urban Mobility city bike line and the first with a glow-in-the-dark frame that is certain to attract attention.

Alicia Keys and Busta Rhymes

Nooka is being spotted everywhere these days. Two of our favorite NOO Yorkers are seen here rockin their favorite Nookas. The Lovely Alicia Keys on the set of MTV TRL, and the Legendary Busta Rhymes on the set of his newest video “We Made It” featuring Linkin Park. The camo ZENH COTN, and the Gold ZOOV are available now.

Check out Busta’s latest video here:
http://www.dailymotion.com/video/x59e3g_linkin-park-feat-busta-rhymes-we-ma_music
Check out Alicia Keys latest video here:
http://www.dailymotion.com/video/x56qbw_alicia-keys-teenage-love-affair_music

Alicia Keys and Busta Rhymes

STYLE WARS
Photo by Nikola Tamindzic: Judges, from left to right: author and publicist Sloane Crosley, Matthew Waldman of Nooka, and Riley John of Surface

CALL IT THE ‘8-MILE’ OF STYLE! STYLE BATTLINGtm is a fresh, accessible, pulse-racing new art form, invented by House of Diehl, and inspired by MC battling & Haute Couture. Local Lagerfeld’s in each city face off in knock-out rounds of rapid design—working against the clock, on live models, live on stage. Competitors innovate to dominate the runway: Cut, taped, burnt, draped—Recycled garments and ordinary objects are the raw materials for bold new fashion in under 5 minutes. It’s DESIGN OR DIE as celebrity judges and the audience witness the work and the runway 'walk-off' to pick which battler stays in the game. Our very own Matthew Waldman was a celebrity judge for the New York finale event. Outside of the mild door drama the show was fantastic and we’d do it all over again in a heartbeat!

Nooka and Toyota have joined forces to create a unique line of timepieces that are the perfect companion to a truly unique vehicle, the 2009 Matrix.

With designs inspired by the underground urban lifestyles of five contributors to the 5th Door website, these limited edition watches are a must for any trendsetter.

The designs are inspired by the blogs: Afro Punk, The Brooklyn Circus, Bulldog Bikes, Konsole Kingz, and What’s Really Cooking? Many thanks to Burrell Communications for making this project happen.

Pre-order online now at the5thdoor.nooka.com.

400 Oxford Street, London, W1A 1AB, UK
+44 800 123 400
Founded in 1909 by Gordon Selfridge, Selfridges put Oxford Street on the world retail map. Today, Selfridges is one of the world's finest department stores and has six floors offering ten acres of shopping space, eleven places to eat, two exhibition halls and countless services. From high fashion to hi-fi, wardrobe co-ordination to wedding lists, it's every shop you'll ever need. A wide selection of Nookas is available on the second floor in the menswear department. www.selfridges.com

Are you ready for more glow in the dark?

We love fashion, and of course we love innovative design. One of our favorite innovative designers is the design duo behind DDCLab. Roberto Crivello and Savania Davies-Keiller, owners of the exclusive design Studio DDC USA, debuted DDCLab in 1998. Their commitment to technology gained theme the reputation as the leader in Fashion Technology. “We are not interested in re-inventing the wheel, there is a beauty found in simplicity. A tailored black jacket will always be modern but if this jacket is enhanced by technology, if it is made of a material that blocks harmful environmental radiations, insulated with an extremely light, high performance padding which gives thermal qualities without obstructing breathe ability and then lined with an ultra soft jersey, this tailored jacket has now become and ultra modern, high performance garment. The look is the same. It is simple. It is classic. But it is now improved. It is fashion technology”. Nooka and DDCLab will be doing a joint party at their Los Angeles store in June. We’ll have some pictures and video in the next Noozletter.

Lanie Alabanza

MATCH ME
For all you sneaker addicts - here's a new crazy style that just dropped. These are the Pierre Hardy special limited edition ‘Cruzeiro’ in metallic calfskin! Get any or all of these Nooka’s to match and you’ll be the envy of all the coolest kids!

Send in your picture of you wearing your Nooka watch and win a chance to be the first to get your hands on the super limited edition Nooka Nooka Toy. Make sure it’s creative and fun. We accept all submissions phone pics and digital photos preferred. Send your picture to contest@nooka.com

For more current Nooka nooz, insight and interviews, check out the Nookastyle blog: http://nookastyle.blogspot.com