The Nooka ZON, Nooka's Most Advanced Timepiece.

Nooka proudly presents the Nooka ZON — our newest and most advanced timepiece to date. The ZON takes the digital watch concept into an entirely new realm; one where one of the oldest and most intuitive ways of marking the passage of time meets the technological age. The ZON features a dual display, with time measured by small blocks, much like an hourglass, as well as a traditional numeric display. The ability to easily reverse the contrast of the display face provides an element of customization for each individual. As an added feature, the ZON is also a world-time watch, allowing the wearer to scroll through all 24 time zones with the click of a button, and making the ZON much more than just a fashionable timepiece. It's something for the world traveler and, moreover, the person who can envision time travel and travel to other worlds.

Available at DDC Lab (NY and LA), Base (Miami), Wish (Atlanta), Peel Gallery (Houston), W Hotel Shops (online) and other exclusive retailers.

Nooka x Yokohama Triennale Limited Edition Now Available Outside Japan!

Nooka teamed up with the Yokahama Triennale celebration to create a limited edition watch for 2008. Previously available only in Japan, Nooka is now offering the sale of watch in the United States. The Yokahama watch utilizes the popular ZUB ZENH 20 mm model in a brand new, sea green color. The face is cast in a bronze color, featuring the logo of the Yokohama Triennale. This logo was designed by the famous Japanese graphic design office, Bluemark Inc.

The Yokohama Triennale is a series of international exhibitions of contemporary art, first held in 2001. This year's 2008 celebration in Tokyo marked the third installment of the exhibition. The exhibition consists of a diverse range of artworks—including videos, installations, photography, painting, and sculptures—by 72 selected artists from 25 different countries and regions. While showcasing newly-released artworks of the cutting-edge contemporary art around the globe, the Triennale also features many site-specific works highlighting the distinctive charms of the host city so that it will unfold the large extravaganza of art. One of the Triennale's main goals is to establish and strengthen ties with art organizations and other international exhibition secretariats abroad.