NOOZLETTER | January 2009
We'd like to first offer our loyal readers a Happy 2009. There's lots to be excited about in 2009 (especially a new President in the White House!). Before we start telling you about what's new from Nooka in 2009, we'd like to summarize all of the great products and news to come from the Nooka Design Studio in 2008. Please feel free to send us a message and give us your thoughts at nooz@nooka.com. Enjoy...
NOOKA NOOZ

NOOKA AT THE GRAMMYS

The Grammy nominated Plain White T's wore their Nookas to the 50th Annual Grammy Awards in February 2008. We are thrilled that they have continued to support Nooka. Below, they are with Lisa Lampanelli at a Grammy party (photo by Wireimage.com).

Nooka at the Grammys.

We are also proud to have been able to team up with Kanye West's GOOD MUSIC label at their Grammy Afterparty. It's been an honor for us to be associated with Kanye, who took home four Grammys that night! Some of the other celebs in attendance were Jamie Foxx, Snoop Dog, Tank, Raven Symone, and more...

Nooka at the Grammys.

NOOKA COTN - SPRING 2008 COLLECTION

NOOKA COTN - SPRING 2008 COLLECTION

Creatures of the Night [COTNTM] Nooka released a new line of urban inspired camouflage to honor creatures of the night in Spring 2008. We are proud to present COTNTM camo in: Urban Jungle Grey Balmy Army Green and Crooklyn Remix.

NOOKANOOKA INTRODUCED

NOOKANOOKA INTRODUCED

In Spring 2008, the friendly and fun NookaNooka became the official mascot of Nooka Inc. To learn more, visit www.nooka.com/nookanooka

NOOKA ALUMINIM - SPRING 2008 COLLECTION

NOOKA ALUMINIM - SPRING 2008 COLLECTION

Nooka releases a line of timepieces with aluminum cases and polyurethane bands with a butterfly closure. This creates an extremely light-weight watch with lots of opportunity for color variation. Available in Black/Mirror, Blue/Mirror and Orange/Orange, and since Autumn 2009 there is now a Night (Black/Black) version.

NOOKA + DDC LAB PARTY

NOOKA + DDC LAB PARTY

Los Angeles welcomed Nooka with a great event at the DDC LAB store on Melrose. Many thanks to Truestar Media, Red Bull and of course DDC Lab.

NOOKA + TOYOTA MATRIX - 5TH DOOR CAMPAIGN

NOOKA + TOYOTA MATRIX - 5TH DOOR CAMPAIGN

Nooka and Toyota joined forces to create a unique line of timepieces that are the perfect companion to a truly unique vehicle, the 2009 Matrix. With designs inspired by the underground urban lifestyles of five contributors to the 5th Door website, these limited edition watches are a must for any trendsetter. Only 200 pieces of each design were made available for sale.
The designs are inspired by the blogs: Bulldog Bikes, What's Really Cooking?, Afro Punk, Konsole Kingz, and The Brooklyn Circus.
www.the5thdoor.nooka.com.

NOOKA ZUB GLOW - AUTUMN 2008 COLLECTION

NOOKA ZUB GLOW - AUTUMN 2008 COLLECTION

The first of Nooka's Autumn 2008 collection to launch was the highly anticipated Nooka Zub Glow.

NOOKA ZUB METALLIC - AUTUMN 2008 COLLECTION

NOOKA ZUB METALLIC - AUTUMN 2008 COLLECTION

Released during the Olympics in Beijing, the Nooka Zub Metallic collection allows everyone to wear gold, silver or bronze.

NOOKA + ILOVEDUST

NOOKA + ILOVEDUST

Nooka was included in the ilovedust art installation at the Artful Dodger Fall Collection launch party at Chelsea Art Museum in New York during fashion week. The above Nooka Zubs and Nike sneakers were illustrated on by ilovedust. www.ilovedust.com

NOOKA ZIRC - AUTUMN COLLECTION 2008

NOOKA ZIRC - AUTUMN COLLECTION 2008

New for Autumn 2008 were two new models from the Nooka Zirc collection. The new black and gold models feature stainless steel mesh bands.

NOOKA + LTD MAGAZINE

NOOKA + LTD MAGAZINE

Nooka and LTD collaborated on a very limited release - only 144 pieces were produced. The design features a bright orange aluminum case with camo print polyurethane strap.

NOOKA EXTRA DIMENSIONAL VIDEO RELEASE

NOOKA EXTRA DIMENSIONAL VIDEO RELEASE

The video was art directed and animated by Futuretron Infinity, a designer from Melbourne, Australia, who is currently working with Nooka and our sister company, Berrymatch Design Studio. It was made using photography from the new Nooka look book, which was art directed by The Supervisory and Nooka designer, Yumi Asai. www.nooka.com/video.aspx

NOOKA + HELLZ BELLZ

NOOKA + HELLZ BELLZ

Nooka and Hellz Bellz collaborated on a limited edition timepiece that showcases a purple and blue design, which is reminiscent of a galaxy far off in space. The graphic was adapted from a design on a jacket in the Hellz Holiday 2008 collection. Only 200 pieces were produced.

NOOKA + KIDROBOT

NOOKA + KIDROBOT

Nooka Inc. and Kidrobot have teamed up to produce a limited edition collaborative watch featuring the distinctive Kidrobot design figure. The collaboration utilizes the extremely popular Nooka Zub watch in black with the Zen-H style face along with the Kidrobot icon printed in white on the band. Only 1000 pieces were produced.

NOOKA ZON - HOLIDAY 2008 COLLECTION

NOOKA ZON - HOLIDAY 2008 COLLECTION

In December, Nooka intoruduced the Nooka ZON — our newest and most advanced timepiece to date. The ZON takes the digital watch concept into an entirely new realm; one where one of the oldest and most intuitive ways of marking the passage of time meets the technological age. The ZON features a dual display, with time measured by small blocks, much like an hourglass, as well as a traditional numeric display.

NOOKA + YOKOHAMA TRIENNALE

NOOKA + YOKOHAMA TRIENNALE

Nooka teamed up with the Yokahama Triennale celebration to create a limited edition watch for 2008. Previously available only in Japan, Nooka is now offering the sale of watch in the United States. The Yokahama watch utilizes the popular ZUB ZENH 20 mm model in a brand new, sea green color. The face is cast in a bronze color, featuring the logo of the Yokohama Triennale. This logo was designed by the famous Japanese graphic design office, Bluemark Inc.

NOOKA PRESS
NOOKA PRESS January 2009
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