Universal Communication

Nooka believes in the power of universal languages, like those used in math, science, and commerce, to increase understanding and enable diverse groups of people to work together. The universal visual language of Nooka creates a communication tool for all of mankind, promotes the exchange of ideas across the globe through great designs.

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Passion

For us, passion is a raw material. Nooka believes that constant advances in technology and cultural change necessitate originality in design. Our lust for innovation through techno-culture, and our childlike belief that anything is possible, drives us to constantly strive for provocative design, in order to communicate this passion to the end-user.

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Interaction

The alternative approach to everyday objects present in Nooka’s designs triggers thoughts of new possibilities and causes us to question of our surroundings. Nooka products change the brain’s state of anyone its comes into contact with, by presenting alternatives to accepted norms in both visual and physical communication between people and their worlds.

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Purpose

Every Nooka product is designed with a certain power; the power of clarity, the power to reach the heart of everyone who interacts with it. Nooka is committed to the belief that anything is possible. It is only through a truly open mind, that we may face the challenges ahead. Form, function, and emotion are all possible ways to communicate through design, and merging these in everything we do is the challenge we love.

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Inspiration

Form, function and emotion are evident in all processes on earth and by extension, the universe, as seen in evolutionary biology and the physical sciences. Nooka sees this, the whole world, as inspiration; absorbing energy from it and creating new forms. New technologies and materials inspire new interactions and ways of thinking.

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Futurism

Technology takes objects and processes into new contexts. The futurist believes that this process always results in progress that we strive to make sense of and integrate these advances into the Nooka process. We believe the future should not look like the past. Nooka is a futurist brand.

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BATTERY REPLACEMENT
Most Nooka watches require the CR2016 watch battery, which can be found wherever watch batteries are sold. The Zon model requires a CR2025 watch battery. If the LCD/Display goes blank or dims when the EL light button is pressed, it means the battery is getting low and needs to be replaced.

After replacing the battery, you may need to reset your watch by pressing all 4 buttons and holding them for a few seconds. The display should reset to 12AM. If it does not reset your watch, try adjusting the battery position. Often, the watch will reset itself once you screw in the caseback. Replacing the battery resolves most problems, but if you continue to encounter problems with your watch, please email service[at]nooka[dot]com

ADJUSTING THE BAND
For the Nooka Zub, find the end of the band and use two fingers to squeeze the clasp as shown in the diagram. This releases the clasp so you can easily put on/take off your Nooka Zub.

For the metal mesh bands, use a small screwdriver to pull up the metal lever as shown in the diagram. Once released, you will be able to slide it along the band to find your size. Lock in place and you are ready to go.

For the stainless steal bracelet, please go to your local watch store to have your bracelet adjust to your size.

NOOKA ZUB CARE
We use the finest polyurethane and composites to produce the Nooka Zubs. Please consider a leather or metal mesh strap model if you are allergic to polyurethane or latex.

Under normal daily use, a polyurethane strap will last 18 months. An intense urban environment or exposure to direct sunlight will shorten the duration of wear and cause premature deterioration. Also, exposure to bleach and oxidizing chemicals will cause the strap to change color.

Polyurethane will discolor naturally and pick up dirt much like an eraser. We feel this natural process adds individuality to each piece and also highlights the ephemeral nature of time. you can clean the polyurethane using dish soap and water or a wet Magic Eraser (a P&G product). A clean, white pencil eraser often will remove smudges and other marks. Please avoid using an abrasive scrub.

If you understand the unique qualities of the zub, we’re sure you will enjoy it. Since the straps cannot be replaced, wear with care to maximize lifespan.

RETURNS AND EXCHANGES
Any unworn or unused Nooka products that have been purchased from the Nooka Online Store can be returned within 14 days of receiving the product. Nooka will also accept exchanges within 30 days of receiving the product. Please contact a Nooka representative at service[at]nooka[dot]com BEFORE sending any product back to receive authorization for a return or exchange. Nooka will not accept any product without authorization.

NOOKA 90 DAY WARRANTY
All watches come with a warranty against manufacturer defect or failure for a period of 90 days from the date of purchase. This warranty covers replacement or repair of the product, which is determined by availability, and the time of purchase. Replacement is often used within 30 days after purchase with the same product or like product when repair service is unavailable.

Please note: Watch bands and batteries are NOT covered by this warranty unless defective. Proof of purchase is required.

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WATCHES

Our new arrival—the Zub Zibi Zirc—has a snug fit that appeals to anyone who prefers a tighter, edited profile for their watch, broadening Nooka’s audience to include a younger individual of either gender. We could say it’s our first “lady’s” or “kid’s” watch, but don’t want to alienate the guys either. Framed under a facetted gem-cut lens, the watch’s innovative face clearly displays the minute, surrounded by a circle with twelve partitions representing the hour—presenting a compact and intuitive way to read the time.

ZUB 20 / 38 COLLECTION

The Zub line were the very first, one piece construction, monochromatic watches to hit the market. Composed of a polyurethane rubber body with a scratch-resistant mineral crystal lens, these watches represent time in 4 different faces—all of which present a graphical representation of time that transcends the linguistics of math that make telling time difficult for a child to learn – creating a truly intuitive experience. 

The number at the end of the name stands for the width of the band size—20 is a 20mm band width while 38 is a wider, 38mm band.

NOOKA V SERIES

The Nooka V-Series is offered in four of Nooka’s most popular faces; ZenH, ZenV, Zoo, and Zot, and is available in either a black leather band or a silver mesh one.  With the black leather, the faces are encased in a steel case with black accents, while the silver mesh is paired with a polished “mirror” case.

ZIRC

The Zirc is a unique Nooka design, that combines the familiarity of the conventional analog clock face and the clockwise rotation of an hour hand with Nooka’s intuitive concept of time.  The Zirc is available in gold with gold mesh band, mirror with a silver mesh band, or a black case on black mesh, known as night.

The Future Distilled

Nooka eau de parfum is the next generation of precious liquids.  It expresses the wearer’s multi-faceted individuality, and is cased in a custom gem bottle.  The scent is inspired by the synergy of opposites, a scent that is both familiar and foreign, mental and physical, all coming together as one.  The smell of Japanese yuzu, sprinkled with pink pepper; polished steel wrapped in vintage leather.  These fusions of natural essences and synthetic accords build up this fragrance inspired from Matthew Waldman, and developed by Pierre-Constantin Guéros.

NOOKA STRIP

The Nooka Strip™ is our design patented belt. Available in a variety of colors, features an unique ratchet-like closure mechanism and is made with the highly durable Elastollan® polyurethane. The ratchet closure system adjusts in 1.5mm increments providing wearers with a precise fit/secure unlike any other belt on the market.

DESIGN CONCEPT

EMBODYING THE NOOKA ETHOS OF NOOISM, THE STRIP REINVENTS THE BELT

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