Noozletter 042



Zub ZenH Nootrals Collection

Introducing the Nooka Nootrals! This zub collection is a beautiful example of nootrality, featuring four monochrome zub 20s with the popular ZenH display: white, grey, midnight blue and black.

The nootral tones of the body project the Nooka values of universal language as they mix with any color mood or style you choose.

Available now – get yours here!

Zub Zoo 40

We are proud to release the Nooka Zub Zoo 40. The zub zoo has been reinvented by taking customization to a new level with the introduction of the zub 40. Available in four colorways: black, red, white and charcoal/green, the Nooka zub 40 features interchangeable bands, giving everyone the freedom to mix and match with other zub 40s for that one of a kind look.

Nooka 360

Check out this video demonstrating the Nooka 360′s unique rotating case! The 360 comes in two colorways, night and silver, both with a black leather 21mm band and is available here!

The limited edition timepiece is now available at our online store!

Rock The Bells Contest Winner

Congratulations to David Csiszar, winner of the Nooka x Rock the Bells Watch Design Competition. David’s design will be produced as a limited run. David will receive $500 credit towards an online order at, Two VIP tickets to Rock the Bells 2011, side stage access to an artist performance and two watches featuring his winning design! Also, congratulations to our runner-ups Jeannette Castrejon and Zoe Molnar who will both receive a $250 credit towards the Nooka online store.

Abe Lincoln Jr. Custom Nooka Nooka and Zub

Check out this awesome custom Nooka Nooka and Zub ZenV watch by New York based artist Abe Lincoln Jr! Check out the story behind Abe’s custom here!


Casey Spooner

Check out Casey Spooner rocking a Nooka strip during a performance in Moscow! Already well known as being a founding member of Fischerspooner, Casey recently released his solo album Adult Contemporary.

Check out Casey Spooner here.

Joe Budden

Check out Joe Budden rocking a ZenH Hyper Space watch! Joe Budden recently released the 4th installment of his Mood Muzik mixtape series. Grab it here!

Get your Nooka now!


Check out actor/rapper Panama rocking a gold Zot!



Bouchards – Milwaukee, WI

Have you been looking to get a Nooka product in Milwaukee, Wisconsin? Check out BOUCHARDS, the hottest Urban Premium / Premium Denim & Specialty Footwear store at 7600 W. Capitol Drive or on 2400 N. Martin Luther King Drive. Stop by and get a Nooka and check out their premium denim, hat and shoe range.




This double layered hoodie from LA-based Aether is athletically designed, lightweight and extraordinarily soft. This piece is made from 100% cotton jersey and is doubled layered to keep you warm on those cold fall days. You can get yours here. The hoodie goes great with a Zub ZenH in midnight blue from our newly released Nootrals collection!


Noozletter 041



Nooka 360 Available for Presale

We are proud to release the Nooka 360. Telling time for others has never been simpler. The Nooka 360 features an analog display with a subtle geometric pattern as well as a unique watch case that rotates 360 degrees. Whether driving with hands at 10 and 2 or showing someone the time, turning your wrist will not be necessary.

The Nooka 360 comes in two colorways, night and silver, both with a black leather 21mm band.
This unique timepiece is now available for pre-sale here!

Nooka x Vans Warped Tour 2011

Nooka is a proud sponsor of the 17th annual Vans Warped Tour. As the official watch sponsor for the event, Nooka produced 200 customized Zub Zirc 20 watches for the Vans Warped Tour 2011, 96 of which are for promotional giveaways.

Renowned for bringing skate/punk/action sports and youth culture to the forefront on a global scale, the VANS WARPED TOUR® is going back to where it all started. Now in its 17th year, the 44-date VANS WARPED TOUR commenced on June 24 in Dallas, TX and will finish August 14 in Portland, OR.

The limited edition timepiece is now available at our online store!

Nooka Lookbook 2011 Making Of

The Nooka 2011 Lookbook is coming soon. Check out a sneak peek of our upcoming collections in this behind the scenes video for our 2011 Lookbook! Click here to watch video


New Boyz ft. Chris Brown

Check out the new music video for ‘Better with the Lights Off‘ by New Boyz featuring Chris Brown. Ben J is rocking a pair of glow mercury shades and a glow zub zirc at the 2 minute mark!

see the full Glowessent™ collection here.

Mickey Factz

Up and coming Bronx-based hip-hop artist Mickey Factz stopped by the Nooka lab today to talk music, Nooka and Street Fighter 4. Mickey Factz achieved underground success around 2008 with well received mixtapes, a cover on XXL, and a collaboration with The Cool Kids. During this time, Nooka’s own, Kendrick was Mickey’s live band guitarist! Mickey recently signed with Jive Records and has since released a music video for his track ‘For the Culture’ and is working on his highly anticipated major label debut The Achievement. Mickey looks fresh rocking Nooka from head to toe, a pair of Mercury shades, a Zen-H mirror and Nooka strip.

Keep an eye on Mickey!

Brian Joo

K-Pop star Brian Joo and former member of the popular R&B duo Fly to the Sky dropped by the Nooka Lab last week. Brian is looking great rocking the Mercury CMY’s, a red strip and a black v-series ZenH!

Brian just released a new EP – Unveiled. Check out his music here.

BMX Rider Karl-Anthony

BMX rider, Karl-Anthony Richards Jr. came by the Nooka lab and we hooked him up with purple accessories, his signature color. He also decked out his bike with Nooka stickers while here too!

Foursquare co-founder Dennis Crowley

Check out Foursquare co-founder Dennis Crowley rocking Nooka in USA Today! Foursquare is the pioneer in location-based services with over 10 million users, processing roughly 3 million check-ins a day.

Check in to Foursquare and read the full article from USA today here.
Grab your Nooka zub here!

Adrian Michna & Jules Kim

Ghostly artist Adrian Michna and luxury jewelry designer and creator of Bijules, Jules Kim dropped by the Nooka lab just the other day. Adrian and Jules are all about the gold – Adrian is rocking a gold Zirc and Jules a gold ZenH.

Check out Michna’s music at Ghostly Records.
Check out Jules’ jewelry at Bijules.


Moss – New York, NY

Have you been looking for Nooka in SoHo? Go check out Moss on Greene St at the corner of Houston. Moss features furniture and objects that “deliberately blur the distinctions between production and craft, between industry and art and between industrial and decorative arts.” Stop by and pick up some noo nooka gear and be sure to browse the amazing selection of furniture, lights, jewelry and books!

Moss is located at 150 Greene Street, New York, NY 10012




Original Fake, the brand created by KAWS and Japanese toy maker Medicom, presents its upcoming Fall/Winter 2011 collection. We particularly like these Chinos featuring a pattern of trademark KAWS cross eyes and nice fun detailing of teeth marks inside the waist!

Keep a look out at on Original Fake for the full line – KAWS items go fast!


We love this new addition to the Nike family – the Air Ralston Mid Lite looks like the perfect mix of wallabee and desert boot. These new kicks feature premium suede uppers and an Air unit in the midsoles. The Air Ralston launches in August of this year in limited quantities! The Air Ralston Mid Lite would look great with a Gray Nooka strip!

Keep checking back at Nike for launch details!
Get your Nooka strip here!


Noozletter 040



Father’s Day Sale!

In preparation for Father’s Day, Nooka is offering free shipping (US only) on the entire store and discounts on select items! Make sure to order soon and get your gift in time for Father’s Day! Use coupon code NOOKAFATHERS at check-out!

Nooka x Rock the Bells

The Rock the Bells Festival Series has manifested into a premier world-class hip hop platform. It quickly became the only national hip hop festival to take its brand global in 2008, reaching over seven European countries. More than just a music festival, it has become a genuine rite of passage for thousand of core, social, and conscious hip hop enthusiasts. Few events can claim to both capture and define a movement, yet Rock the Bells has done just that.

This year, Nooka is a proud sponsor of the concert series and will be producing 250 custom designed timepieces featuring graphics influenced from the concert. Be sure to purchase your tickets for rock the bells and learn more about the series here!

Nooka and Rock the Bells will host a competition for Paid Dues fans to customize their own timepiece that will be produced. Please see contest rules and terms and conditions at

ICFF Costruction Recap

Thanks to everybody who braved the rain to come to our COstruction launch party! Big thanks to all our COstructors: SOFTlab, Tietz-Baccon, FilzFelt, Tilden Marketing, Columbia Forest Products, States Industries, Plymouth, Ty-Ku, Qtonic, & Beerlao.

The COstruction installation will be viewable at DDCLAB until the end of the year.

To find out more about COstruction, click here

Nooka inducted to permanent collection at JIDA

Two Nooka designs were selected by the Japan Industrial Designers’ Association (JIDA) for the 12th exhibition of the “JIDA Museum Selection” and subsequently admitted to their permanent collection. The “ZOO” and “ZOT” designs were selected for their intuitive way of telling time through linear expression and visual mass. The “ZOO” displays time with a number for the “hour” while minutes are displayed on a horizontal bar. Seconds are displayed on the smaller window. The “ZOT” shows the hour via the 12 dots while the horizontal bar displays the minutes below along with seconds in a small window underneath. These unique timepieces are expressions of universal communication.

The Japan Industrial Designers’ Association was founded in 1952 and is the sole national organization of industrial designers in Japan. The Design Museum Selection is a collection of products that best reflect the times in which they were designed. The products are carefully selected by the Design Museum Committee with the goal of recording creative and practical designs from all over the world.

Nooka at the JIDA Design Museum

Team Nooka

We are thrilled to announce the release of the Team Nooka BMX Collection. The release features 4 limited edition timepieces, each customized by our BMX athletes. Each athlete was selected due to their profile in BMX as well as for the way they represent Nooka’s Mindstyle philosophy. Morgan Wade, Mike Spinner, Edwin dela Rosa, and Steve McCann have each custom designed their own timepiece to capture their unique style and personality.


Chef Roble

Robert Johnson, Stevenson Sylvester

Robert Johnson, defensive back for the Tennessee Titans and Stevenson ‘Sly’ Sylvester, linebacker for the Pittsburgh steelers came by the Nooka lab to pick up some gear. Sly looks great with the a pair of white mercury sunglasses and Robert’s rocking black mercury sunglasses and a zirc mr.

Renee Montgomery

Check out WNBA player Renee Montgomery rocking a yellow zub zot in a recent photoshoot. Renee is #21 for the Connecticut Sun and we wish her luck in this coming WNBA season!

Greggy Soriano

Check out cake designer Greggy Soriano rocking a zub zirc purple gold and displaying a beautiful nooka themed cake! greggy was a contender on TLC’s Cake Boss: The Next Great Baker and CW’s Beauty and the Geek. Greggy plans to open his own cake boutique in jersey city this year called ‘cake lush’ and will also be doing a faboo sweet sixteen cake tour. Check out Greggy’s facebook page for more details! Greggy also recently launched an urban vinyl toy collection called Cake BriGADErz.

If you’re in Cali, catch greggy at the OC Fair’s ‘Food Artist Series’ where he will be sculpting cakes July 15-17th.

Get the zub zirc purple gold watch Greggy is wearing here!

photography by mStudioArts

Romeo & Jasmine Villegas

Romeo Miller, formerly known as Lil Romeo, and Jasmine Villegas were photographed on the set of their new music video “Werk” rocking nooka zubs.

be sure to order the zub zayu cyan that romeo miller is wearing here!

be sure to order the zub zirc np20 that jasmine v is rocking here!

Casey Spooner

Check out Casey Spooner rocking a Nooka strip in Chile in support of his solo debut ‘Adult Contemporary.’

get your nooka strip here!

grab casey’s new album here!


Actor/Rapper, Panama, recently was interviewed by Karmaloop TV and he also just released his newest mixtape — “The 507 Flow”. Be sure to download it here free!

Be sure to pick up the zot gold that Panama is rocking here!


Bullets & Mullets – Nashville, TN

Been trying to find your Nooka fix in Nashville? Check out Bullets & Mullets and grab yourself a noo nooka zub and a graphic tee! Bullets & Mullets is located at 1108 Division St. Nashville, TN 37203.




French label Cool Cats has collaborated with Sebago to create the Club 75 Docksides. These boat shoes feature premium nubuck leather uppers and nice color detailing on the eyelets. Only 300 are being produced worldwide and are exclusive to Cool Cats and Colette.

Get your pair here!


“The Seeker” is a vinyl figure based on a recurring character in the paintings of Jeff Soto. The Seeker comes in 8 variants (all of which decorate the Nooka lab) but we think the glowing Seeker works perfectly on display with our Zub Zirc Glowessent™!

Find out more about Jeff Soto’s “The Seeker” here!


Noozletter 039



ICFF Costruction

Nooka, SOFTlab, and Tietz-Baccon, three of New York’s leading fashion and industrial design incubators, are joining together to create a unique installation at DDCLAB in New York’s fashionable Meatpacking District. The installation, entitled ‘COstruction’, fuses architecture with fashion, using unexpected forms and materials to underscore Nooka’s influence in the design world.

Come join us at the COstruction launch party on May 15th at 7PM. Music will be provided by DJ Michna. DDC Lab is located at 427 West 14th Street, New York, NY.

To find out more about COstruction, click here

Mother’s Day Sale!

Looking for that last minute Mother’s day gift? Nooka is offering free shipping on select products throughout the online store (in the US only). Pick up watches, belts, and asset organizers in every mom, aunt, or god-mother’s favorite color!


Nooka has reinvigorated their zub, mercury, and asset organizer (AO) lines by adding a glow-in-the-dark edition to each collection. The Glowessent™ collection is sure to glow at even the dullest affairs.

Adventure Time

Nooka has partnered with Cartoon Network Enterprises (CNE) to create a limited-edition timepiece based on Adventure Time, the fun, irreverent new series from creator Pendleton Ward that has people everywhere saying things like “algebraic,” “mathemagical” and “rhombus!”. The Adventure Time watch features graphics and colors inspired by Jake, human Finn’s loveable canine companion and best friend. Get yours here!


On Saturday April 16th, Cut&Paste held their 2nd annual Global Championship competition at New York’s famous Webster Hall. 30 top designers were brought in from the autumn tour to NYC to compete onstage for the top crown. Matthew Waldman was a guest judge for the competition.

Dave Stolte, the grand prize winner of the 2d design will collaborate with Nooka to develop a new watch to be produced in limited quantity.

Projected Affection

Projected Affection is an interactive window display developed for AC Gears, New York’s premiere gadget boutique. The piece, created by NYU Graduate Student, Emily Ryan, reveals the hidden world of AC Gears by exploring a love story between the store’s two window mannequins. An opening party will be held on Friday, May 6th from 8pm to 10pm at AC Gears at 69 E. 8th Street, New York, NY. Nooka is proud to be a sponsor of the event!

Team Nooka

We are thrilled to announce the release of the Team Nooka BMX Collection. The release features 4 limited edition timepieces, each customized by our BMX athletes. Each athlete was selected due to their profile in BMX as well as for the way they represent Nooka’s Mindstyle philosophy. Morgan Wade, Mike Spinner, Edwin dela Rosa, and Steve McCann have each custom designed their own timepiece to capture their unique style and personality.


Beyoncé video:
Beyoncé partnered with the National Association of Broadcasters Education Foundation to support the ‘Let’s Move! Flash Workout’ campaign, First Lady Michelle Obama’s initiative aimed at curbing childhood obesity. One of the kids in the video is rocking the zub zot nr!

Jon Burgerman stopped by the Nooka Lab this week and dropped off an original illustration. Check out his creation, of course keeping time with a Nooka Watch. We hooked him up with a yellow Zub 20 Zot. Also you can see his excitment over our Adventure Time collab!

JRandall rocking a nooka strip in his video for “Can’t Sleep” featuring T-Pain!

Lil Niqo
Check out Lil Niqo’s cyan zub zayu in this behind-the-scenes video!


Bien Aime – New Rochelle, NY

Been looking for Nooka in New Roc? Stop by Bien Aime on Treno Street and pick up some Nooka accessories and a fresh pair of sneakers. Bien Aime is carrying the spring collection of Nooka Zubs and Nooka Strips in a variety of colors. Check them out at 11-b Treno Street, New Rochelle, NY 10801.




Android Homme has just released their 2011 spring collection. The Propulsion Hi is made from premium materials and features two straps, leather uppers, and wax laces through d-ring loops. These futuristic shoes will look great with a grey nooka strip when you’re walking on the moon! Find out more about Android Homme at:


We love Swarovski’s Nirvana Jet Ring. This ring features a faceted jet crystal in a unique cut with a silver inner lining and is the perfect match to any black Nooka Zem with metal band, complementing the Zem’s geometric casing and snake-like band.