Nooka Mercury

06.3.10

text by michael a. traverzo
with summer just around the corner, nooka is introducing a new sporty take on an aviator frame with their new sunglass line, mercury. retailing for $130, these new stylish intergalacic shades will add pop to any outfit while complimenting your nooka zub timepiece. they come in a variety of colors including- neon green, neon orange, neon blue, neon pink, as well as the classic black and white.

be sure to pre-order yours here!

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The Buried Life

06.2.10

text by michael a. traverzo“what do you want to do before you die?” the guys from mtv’s the buried life stopped by the nooka lab. duncan, ben, dave and jonnie travel the globe in a purple transit bus to complete a list of ‘100 things to do before you die’ and to help and encourage others to go after their own lists. be sure to catch up with them here and look out for season 2.

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Nooka Sighting: Rick Ross

06.1.10

michael a. traverzo

“the boss” rick ross was photographed at bet’s 106 and park with a zub zot black 20. be sure to purchase yours here!

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Hong Kong Update And A Small Rant Or Two

04.28.10

i used to go to hong kong once or twice a year when i started nooka, but due to frustrations with dealing with the first factory we contracted, i began to send other staff members to do the factory visits. though things have improved on all fronts, and communication being the main ongoing issue, it is yet again necessary for me to shepherd the process directly. so after an absence of 2 years, i went to hong kong. so even though it is late april, and i packed not much of warm clothes, i was shocked with cool weather [snow in tokyo, freezing smog in beijing, but cold in hong kong?!?]. this actually worked to my advantage as i don’t do well in hot sweaty weather – my hong kong productivity doubled!

since it was a short trip, i planned all the meetings to be in the HK offices of the factories we use. without going into minutia, the outcome i have been feeling mount, is that a company like nooka needs to have it’s design office in hong kong or at least closer than a 14 hour plane ride. the iceland volcano put a stop to fedex up until a few days before my meetings, so my timing couldn’t have been better. moreover, being able to discuss design changes face to face is by far the most efficient way to produce things. i really need to think this through: can i live in HK 6 months of the year? is tokyo close enough to base the design lab there? i was impressed with the energy and people of beijing, but the pollution there would kill me. how do other small independent design brands handle these issues? remember, i sort of fell into product design! still figuring this stuff out…

<volcano: if my anti-gravity drive transport was developed we wouldn’t see the huge disruptions caused by this event. am i the only one consistently ranting about the lack of technological progress in air travel? this is the same technology in use since the 1960s…just sayin…>

i got to meet the great people at victionary publishing, the incredible chris ng of idn magazine, and arnault, proprietor of kapok, your place for nooka products in hong kong! his combination cafe, shoppe and gallery on a cute hidden street in wanchai is a great place for a coffee and nooka any day of the week. check it out; G/F 5 saint francis yard, wanchai. www.ka-pok.com.

aside from work, caught up with mark landwehr of coarse toys – had a IKEA swedish meatballs at his apt with some of his friends and coworkers. my friends andrew and marco actually live 3 floors below him in the same building, so i invited them to meet their neighbors. a friend from when i was a young adult in tokyo has been living on lamma island for 14 years, and we had a lovely seafood meal there, my first time on lamma island.

www.idnworld.com for one of the last surviving international design magazines, produced out of hong kong. http://www.victionary.com/ for victionary design publishing, also out of hong kong. support independent design, buy their products as well as mine.

business travel notes:
do not get brainwashed like i did and get an american express platinum card. you do not receive any better service from the airlines than if you were to book all your flights on kayak, nor does it get you access into any of the airport lounges in tokyo narita or beijing international. they booked me on air china for 2 legs of my flight, and this is an airline to avoid – unresponsive counter people who just stare at you when they don’t want to answer a question and the interior of their planes are old and quite smelly. luckily i always have a muji moisture mist and travel sizes of nooka fragrance to keep me from not breathing. i have to say, american express marketing is certainly successful enough to get me to pay the $750 annual fee which will be contested when i cancel this card on my return to NYC.

put hungary on your list of countries where google sites do not work. they are not blocked but i can’t get gmail or blogger to work at all – times out. search is fine but painfully slow. so if you are like me and do cloud computing, make sure you have back ups to download from other servers and POP/IMAP set up on your laptop for your email. i am writing this [and updating the blog via email, not the website] in sunny budapest where we are having a nooka dj event with larry tee this friday! i haven’t seen larry since he moved to london so this will be a cool environment to catch up. let me know if you’re in buda or pest this week. also, if you are lactose intolerant or have a milk allergy, bring a huge supply of lactase or soy milk with you.


Matthew Waldman X Graniph T Shirt

04.26.10


graniph recently teamed up with matthew waldman for a special limited edition collaboration t shirt. this exclusive to graniph shirt features the nooka creatures of the night patter in a star shaped design. be sure to visit here to a get a closer look at the design.

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Nooka Night In Budapest

04.26.10


for those of you lucky enough to be in budapest, you will have the esteemed pleasure of being able to stop by merlin and join the ‘andy warhol of dance music’, electro dj larry tee, while he hosts nooka night. get the chance to chat with the man behind nooka, matthew waldman while there. this event is april 30th, so be sure to mark it in your calendars!

for information: +36 1 317 93 38/107
info@merlinbudapest.org

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Nooka X Vans Warped Tour

04.21.10

nooka will sponsor the 16th annual vans warped tour and to commemorate the event, nooka has customized 100 zub zenv 20 watches for their vip’s. the limited edition timepiece will feature purple graphics on a green band.

the 2010 incarnation of the vans warped tour – affectionately known as ‘punk rock summer camp’ will host a distinct and diverse lineup of the hottest artists on the scene, as well as a full concourse of lifestyle attractions and vendors. now in it’s 16th year, the 43-date tour commences on june 25th in carson, ca and finishes on august 15th in hillsboro, or. north america’s longest-running touring festival has promised to be the most memorable jaunt yet for the annual punk rock extravaganza.

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Day Of Art: Beijing

04.21.10

today i took time to go visit the great wall of china, and don't let me be the first to tell you – it is one great big ole wall snaking along the mountain ridges outside of beijing. what was more exciting for me was my afternoon at beijing's 798 district, an artist colony with galleries, museums, cafes and shops.

i didn't see everything, but was very excited about a lot of what i did. notable and a must visit is the well curated UCCA [Ullens Center for Contemporary Art] www.ucca.org.cn which had quite a few good installations, a gorgeous cafe and shop as well [perfect future home for nooka i feel]. REM(A)INDERS at galleria continua was an amazing distillation of the detritus one finds in china – really made me smile the moment i walked in the voluminous space as i got the concept right away when i saw a full sized tree covered in colorful plastic bags. gallerista alessandra p. was a pleasure to talk to. there was a group show of young chinese talent at the beyond art space, managed by gallerista mila b. was good, but i was truly blown away by the work of art trio, UNMASK! their hyper-realistic sculptures of genetically engineered men touched so many of my reference points past and present that i almost bought one if not for the price tag. if you are in beijing this week, their is an opening of their solo show tomorrow which i am very sorry to miss [off to hong kong tomorrow]. i tried to find a link for their solo show as it's in a different gallery in 798, but nothing came up…

i included some fotos in the collage from my visit to the olympic village. the acid rain in beijing has already taken a toll on those new structures.

here are some links:
http://unmask.com.cn/
http://www.china.org.cn/english/798/236196.htm
http://www.ucca.org.cn
http://www.galleriacontinua.com
http://www.beyondartspace.com


Greetings From Smoggy Beijing

04.21.10

ok, the news real, it is IMPOSSIBLE to get on twitter and facebook from mainland china. google services are up, but spotty [and i won't even mention porn sites] – so needless to say – i have a bit of internet withdrawal! if i was a bit more of an IT sophisticate i might be able to get the proxy i set up to work, but alas, no luck. moreover, i'm not here long enough for it to make sense to pay for the ubiquitous pay proxy services people who live here without VPN use. i'm uploading this post via email. i'm sure there's a way for that with twitter but even the help pages and wiki articles for that are blocked here!

so to state what most people may or may not already know: beijing is referred to as BJ [like New York City is NYC]. this makes me smile. the air really is polluted, a thick photochemical smog that has given me a constant headache, and i've only been here a few days! then again, my lungs are my weakest link, luckily my stomach is 90% cast iron. the city is HUGE, you need to take a taxi to and from most metro stations meaning most people take taxis everywhere. all that aside, the energy of this growing metropolis is palatable and exciting.

is BJ ready for nooka? the better question is, is nooka ready for mainland china? of course, i've toured the shopping areas and especially areas with the independent brands, though i would hardly consider this trip more than just scratching the service. my hope is that in the course of meeting people on these travels the perfect distributor or retail partner will magically appear – it has happened more than once. for now, we are very happy to be in lane crawford locations [chinese fans, please order your nooka product there for now].

so for now, i will continue to enjoy the city and my friends who live here. china continues to be a fascinating and exciting country and i look forward to exploring more of its possibilities.


Nooka Sighting: Buddy Carr

04.2.10

text by michael a. traverzo

buddy carr, professional skate boarder and nooka’s good friend sent over some pictures of his run. check out the sick nooka stickers on his board and if you look closely, on his helmet as well. be sure to stop by his site here and pick up some of his cool gear!

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Gommi Arcade X Nooka At Ac Gears

03.31.10

text by michael a. traverzo


last friday, the gommi arcade x nooka “future shock” watch collaboration kicked off with the official launch party at ac gears in nyc. about 400 guests browsed and mingled throughout the ac gears shop, sipping on hennessy black (one of our great sponsors), while listening to the beats of power 105′s dj challez. guests included celebrity stylist, alexander allen, who you can learn more about here, bmx rider nigel sylvester, jamie falkowski from time out new york, double up dance group and dustin canalin from udrcrwn to name a few. william yan and robin from 9th street parlor were also in attendance. special shout out to malcolm and zak, ac gears, hennessy black, smart water, as well as honey, for making this a night to remember (well for those of you who didn’t have too much hennessy black).

nookas own, michael a. traverzo tended the bar.

also, be sure to check out the unique clamshell blister packaging designed specifically for the release of the gommi watch. it features some sick artwork by joe perdomo.

black and white photos courtesy of freddy mejia, color photos courtesy of matthew waldman.

learn more about hennessy black here! be sure to try hennessy black spice and hennessy black berry, as these two drinks were a huge hit at the event!

the gommi arcade watch is available here, as well as both ac gears stores!

be sure to check out the gommi arcade interactive art Installation at ac gears greenwich ave. store march 26th – april 30th!


One Show Updates?

02.24.10

i feel i have to blog about something that has been quite troublesome the past few weeks – students publishing their submissions for the nooka X one show competition.


from my few discussions via email and twitter, it seems that some students felt that they could publish on their own after they submitted. do students not read rules, terms and conditions? it clearly states in the forms:

“Submissions may not be published without the prior written consent of Nooka, provided that, entrant shall have the right to include the submission in his or her portfolio following the official announcement of the Competition winners by One Show.”


it’s frustrating that i have to explain this, but i do realize that the students do not have real world client experience. to them, please ask yourself: would an ad agency publish a client advertisement with out their input? would they publish work created for a client without getting paid? only the client can give feedback on their core values and whether or not the work produced reflects them.

publishing the work outside of the context of the one show competition shows a complete disregard for normal design process and the client, which in this case, is nooka. it’s a competition, and the rules and regulations of competitions are specially crafted to protect the client and the applicants.

a few more questions for the students:

publishing the work outside the context of the one show creates confusion for my customers. is “confusion” a core value you want to promote as your special skill when you’re looking for a job?

this is not to say that a lot of the work i’m seeing isn’t good, but is it not the job of the fine judges the one club has gone through much expense to assemble to decide? how do you think your work will be viewed for originality if they saw it before the judging?

i hate to sound like a curmudgeon, but this is simply an issue of context and a key point of design that can not be ignored. publishing out of the context of the one club runs the risk of the submission being disqualified. publishing any work using another person or company’s trademark opens you up to even greater problems.

so if you’re happy to bypass the one club, that’s cool, but you must add this to your work and to all the people/sites posting:
“Nooka” is a registered trademark of Nooka Inc. (all rights reserved) and may not be used without its express written permission. Nooka Inc. has not reviewed and does not endorse any products, concepts or viewpoints expressed on this website, and no business relationship with Nooka Inc. is implied through any use of its trademark.

here is a link to a student project published the correct way, and yes, it won awards!



02.4.10


update via photo of my desk today: promo CDs from our friends at mute records, my newest gommi arcade t-shirt, my signed miss november from the show at rotofugi in chicago, and last week’s edition of the economist.


Nygif: Javits Center

02.1.10


twice a year, an astounding array of the world’s best home, gift and lifestyle resources converge at the nygif in the javits center. this year, nooka, is showcasing their noo spring/ summer line featuring exciting new color ways of the ao and strip as well as an introduction to the new zub zirc line. the nygif runs until february 4th, so if you’re in town, be sure to stop by booth #4067. note, this is not a consumer show, no individual sales are permitted, just wholesale orders. it is a great opportunity for product design students to meet industry people and do market research though.

also, don’t forget, starting february 16th, nooka will be showcasing their new products at the project, in las vegas!

In response to the tragic events in Haiti, Nooka Inc. will donate 10% of all online purchases* between January 21st and February 21st to Architecture for Humanity. Although food aid is important, it is a temporary solution. A better Haiti must be structurally prepared to weather another earthquake or hurricane.

Architecture for Humanity is a nonprofit design services firm founded in 1999. They are building a more sustainable future through the power of professional design. Recently, Architecture for Humanity launched a fund-raising appeal to support long term reconstruction efforts in Haiti. learn more about them or make a direct donation here.


Zirca X Nooka

12.30.09

if your in singapore, end the year in style at zirca club! zirca x nooka present eden- the rebirth of music.

stand a chance to win an exclusive nooka by simply answering the question: what is the theme of the zirca nye party?

send your reply to: info@zirca.sg with your name, ic and contact number by 30 Dec 2009, 5pm


Nooka Press: Yrb Magazine

12.28.09

text by michael a. traverzo
the nooka fragrance is featured in the latest issue of yrb magazine with chris brown on the cover!

be sure to pick up your nooka fragrance here!

also, don’t forget to vote for nooka at pulchra. the voting process may seem a bit tedious, but it is actually really simple. simply drag nooka to the number 1 spot, if that’s your choice of course and choose the other 9 objects until you have completed your list. In order for your vote to be valid, you will need to complete the details form. remember you can only vote ONCE PER DAY, so make sure to log on the next day and do it all over again. link is here!

follow nooka on facebook and twitter.


Hypebeast X Spongebob X Nooka Watch Contest

12.10.09


hypebeast is currently holding a contest with nooka and giving away a total of four spongeBob x nooka watches. the contest will take place over both facebook and twitter with two watches being given away over each platform.

prizes:
* facebook: zot aluminium spongebamo / zub zenh 20 spongelevator
* twitter: zenv aluminum spongenvader / zub zenh 20 spongelevator
* unfortunately if you are a winning entry, you cannot choose which watch to receive.

how to enter:
* facebook: to enter, simply add nooka as a facebook fan and comment below on the following question “what is your favorite nooka watch in their whole collection and why?”
* twitter: to enter, follow nooka on twitter and tweet the following: RT Follow @Hypebeast/@Nooka to win a FREE SpongeBob x Nooka Watch (http://twitpic.com/sxc6e) Info: http://bit.ly/58PBVs #hbnookacontest

rules & details:
* contest is open to all residents around the world
* [facebook] winner must be a facebook fan of both hypebeast and nooka
* [twitter] winner must be a follower of both hypebeast and nooka
* the same person cannot win both the twitter and facebook contests. however you can enter both contests.
* only 1 entry per person in each contest.
* winning entry will be chosen from random from a group of eligible entries.
* winners will be contacted and will have 7 days to reply with their mailing information. If the relevant information is not received, a new winner will be chosen.
* winner cannot be an employee, the family member of an employee, or otherwise associated with nooka or hypebeast
* winner is responsible for any local taxes or import duties.
* prizes will be shipped out on behalf of nooka.

contest end date:
the contest will end on thursday, december 17th at 12:00 pm pst.


Nooka Press November 2009

12.1.09

recently, nooka received some great press in the states in time out new york and antenna magazine, as well as gq italia and popeye japan across seas. as you can tell, nooka is a definite must have for the holidays. be sure to get yours.

nooka watches are available here!

also, don’t forget to vote for nooka at pulchra. the voting process may seem a bit tedious, but it is actually really simple. simply drag nooka to the number 1 spot, if that’s your choice of course and choose the other 9 objects until you have completed your list. In order for your vote to be valid, you will need to complete the details form. remember you can only vote ONCE PER DAY, so make sure to log on the next day and do it all over again. link is here!

follow nooka on facebook and twitter.


Mtv X Nooka

11.19.09

text by michael a. traverzo

nooka and mtv seem to be at the epicenter of youth culture around the world. recently, we joined forces with mtv to produce a line of limited-edition, high-end timepieces as part of mtv’s streetmuse fashion initiative. the new mtv products will utilize the zub zenh 20 and zot leather—and feature graphics highlighting abstract urban landscapes. the cities of berlin and moscow are the subjects of our 2 designs. make sure to pick yours up here!

ZUB ZENH 20: srp$150us
ZOT: srp $285us


One Club Education Presents: An Evening With The Client… NOOKA

11.18.09

NOVEMBER 19TH
6:30-8:30PM

Come join us this Thursday, November 19th, and spend an evening with Matthew Waldman, the founder and owner of NOOKA. NOOKA, an up and coming fashion accessories brand, is the for profit client for the 2010 College Competition. This is a unique opportunity for students participating in the Competition to learn more about the company, see the products and ask questions face-to-face.

For those unable to attend, a video of the evenings proceedings will be posted to the one club site here a few days after.

NOTE: Students are NOT allowed to bring any of the pieces they are working on for the competition.

Location: One Club Gallery
21 E. 26th St. 5th Floor
New York, NY 10010

RSVP: education@oneclub.org

Click here to view the 2010 College Competition Briefs.


Nooka Press: Instyle Magazine

10.22.09

text by michael traverzo
nooka was recently featured in the november issue of instyle magazine. the nooka fragrance has been receiving some great press and instyle has placed us amongst fierce competition!

the nooka fragrance is available online, here!

also, don’t forget to vote for nooka at pulchra. the voting process may seem a bit tedious, but it is actually really simple. simply drag nooka to the number 1 spot, if that’s your choice of course and choose the other 9 objects until you have completed your list. In order for your vote to be valid, you will need to complete the details form. remember you can only vote ONCE PER DAY, so make sure to log on the next day and do it all over again. link is here!

follow nooka on facebook and twitter.


Nooka X The One Club

10.13.09


let me start by saying that it is truly an honor to be featured in the 2010 college competition for the one club. for those of you who are not familiar with the one club, they are the world’s foremost non profit organization that promotes creativity in advertising.

each submission needs to tell both the nooka story and the stories of the products included in our current product line through print, online and broadcast media. eligibility is open to any college or university student anywhere in the world.

the judges will rate each submission on the factors listed below:

+ innovation: is the design new and unique?
+ aesthetics: is the delivery of the message novel and compelling?
+ technical ability: does the design require mastery of the tools of the trade?
+ manufacturability: is the design practical and viable?
+ nooka’s mission: is the design culturally and environmentally responsible?
+ subjective criteria: how does the design appeal to the judges.

and of course, what you are all wondering about, whats the award for winning? well, winners are featured in a very glamorous show in NYC each year (the indian food at last years award show was really yumm!). and if that isn’t enough, in addition to winners selected by one Show, nooka, in its sole discretion, may select one or more entries in any category in order to develop them for possible use by nooka in its promotions. there is a cash award for work that may be chosen to be used as an actual campaign, but get full rules and information in the link below.

For more information, please visit the one club here! i highly encourage anyone to post this info on their design and school related blogs. i personally am looking forward to seeing the submissions (fortunately for everyone, i am not a judge). submission deadline is february 19, 2010.

nooka is available at fine shops all over the world and online here.

also, don’t forget to vote for nooka at pulchra. the voting process may seem a bit tedious, but it is actually really simple. simply drag nooka to the number 1 spot, if that’s your choice of course and choose the other 9 objects until you have completed your list. In order for your vote to be valid, you will need to complete the details form. remember you can only vote ONCE PER DAY, so make sure to log on the next day and do it all over again. link is here!

follow nooka on facebook and twitter.


Nooka Sighting: Gossip Girl

10.9.09

text by michael traverzo

the CW’s gossip girl, the series known just as much for its costume design as it is for its plot, featured actor penn badgley (dan from gossip girl) rocking a cobalt zub zoo38 while filming a scene with newly added singer/actress hilary duff.

be sure to tune into the cw on monday, october 12th at 9pm to catch a glimpse of the nooka!

nooka is available at fine shops and online here.

also, don’t forget to vote for nooka at pulchra. the voting process may seem a bit tedious, but it is actually really simple. simply drag nooka to the number 1 spot, if that’s your choice of course and choose the other 9 objects until you have completed your list. In order for your vote to be valid, you will need to complete the details form. remember you can only vote ONCE PER DAY, so make sure to log on the next day and do it all over again. link is here!

follow nooka on facebook and twitter.


Nooka.com Up And Down, Again

08.18.09

UPDATE: site being debugged! luckily this is happening in august when so many people are on vacation.

earlier today:
nooka.com is down again! we haven’t gotten good enough information from u2-web.com [who host the site] to figure out what’s really going on, so if anyone has friends over there, please have them get on the case and respond to my programmer’s emails!

how do you spell aaarrggghhh!


Abb Interview Video: Matthew Waldman

08.6.09

the power of twitter: a few months ago i was monitoring “nooka” chatter on twitter and came across a thread from jabari johnson his wearing my designs, and i contacted him and got to know more about his incredible DC based network. andre is part of that network and he was kind enough to make an effort to come to nyc to interview me for his video magazine series.

the interview was conducted at our pop up show at den on 330 east 11th street 2 weeks ago. i was given the chance to showcase our new line of belts (the strip) and wallets (AO) as well as our fragrance. it’s difficult for me to watch as i HATE the sound of my own voice, but doesn’t everyone hate the sound of their own voice recorded? that said, i hope you enjoy it. remember, the pop up shop is open until august 16th, so check it out while you can! the frank nan designed interior is really impressive.
the video itself is enough of a plug for andre’s skills, but seriously, check out his vimeo page [link below] and hire him for your videography needs, especially if you’re in the DC area.
also, don’t forget to vote for nooka at pulchra. the voting process may seem a bit tedious, but it is actually really simple. simply drag nooka to the number 1 spot, if that’s your choice of course and choose the other 9 objects until you have completed your list. In order for your vote to be valid, you will need to complete the details form. remember you can only vote ONCE PER DAY, so make sure to log on the next day and do it all over again. link is here!

nooka can be found in fine stores all over the world and here. follow nooka on facebook and twitter.

Nooka X Interview from ABB VIDEO. .

ABB productions website here.


Nooka Innovation: The Nookard™

06.11.09


as many people who follow my blog know, futurism is a big theme in my work, and indeed, many of the nooka designs were conceived during a very optimistic time, the dot com bubble. it was at this time there was a clinton as president, the stock market was on fire, miu miu had a men’s line, seiko had spoon as a sub-brand, and i was carving myself a niche in the new field of interactive design. spoon is gone, miu miu only has women’s stuff, then as now, i am frustrated that the planes i board to go to tokyo are the same technology and design as the ones i boarded to go visit my grandfather as a child. so it seems my job of holding up my tiny torch of utopian optimism in design is ever more important.

i always present nooka as a design studio, the nooka lab, but as of this writing all we have is our line of time pieces. there are a few reasons why we are a bit slow releasing new lines, the major one being the down economy of the past year plus the fact that we are a small self-financed studio. also, unlike other design stars, my designs, though aesthetically slick have philosophical underpinnings – not that this makes me a perfectionist, but it does limit the type of products i can put my limited resources toward.

well, this is all about to change, but first a little story to get us there.

i must go back even further to 1984 when i ran my first design studio at the age of 19 with a friend who was a student at pratt – var grahics [even then, obsessed with universal communication, i wanted a name that had no linguistic ties to any one culture]. one our first projects was to come up with the look and feel of a new kind of credit card, one with an ic chip in it to act as a debit card or credit card with the goal of getting rid of physical checks. at this time it was quite revolutionary and i truly enjoyed making realistic comps of these cards [i wish i could remember the name of the company!]. before i saw them bring the project to fruition, i closed var graphics and moved to tokyo and never saw the product take hold in the US [though it was adopted in europe by the mid 1990s].

so now back to the dot com bubble of the mid/late 1990s. i’m back in new york and the creative director of a small interactive design studio, new york zoom where we quickly make a name for ourselves creating corporate identities for new media. i created the corporate identity for screaming media with jay chiat who was someone i admired since i was a teen. it was amazing to be able to work with him before he passed away. another start-up that contracted with us was called net-gen who were developing a back-end system for managing credit card usage for kids and teens – a great idea. it was quite the dream team on my end: tina eisenberg [neé roth] now famous blogger swiss miss, alain grossenbacher [now the creative director at bodum], and of course me. we delivered a kick-ass identity system as well as a complete interface design for 3 different types of users. well…they didn’t get their funding or were sabotaged by visa/mastercard [depending on which version of the story you hear] and another good idea never sees the light of day.

now we are in 2009 and i still have to fly in 1960s technology for 15 hours to get to tokyo when i was promised a 3.5 hour flight in a supersonic stratospheric jet as a child AND my wallet is full of a rediculous amount of plastic – credit cards, atm cards, id cards, store cards and paper currency. multiply this by 2 for the set i need to bring when i go to do work in my tokyo office. quite simply, bloated wallets ruin pants. the nooka solution to this design problem is to introduce the nooka card!

how does this story get us to my upcoming product launch you may be asking…

the nooka card ~ nookard™ streamlines access to all your financial tools into one single magnetic strip. a comprehensive web interface allows you to link any one of your bank accounts or credit cards to the nookard™. when you use the card at a terminal with a screen, a menu with all your linked accounts shows up for you or the shoppist to select. want extra security, add a password of your choice unique to each account or one as a master, or better yet, choose the “check photo id” option. not at a screen terminal? the account you select as primary will be used as a default. more than just that, you can protect the card by registering thes ites you shop on into the system so the card can never be used by anyone else. you can even require the extra security steps you choose for the check outs on the sites you frequent. the AMAZING thing about the nookard™ is the technology used to make all this magic happen – it’s all existing for well over 10 years! why go use a time machine to go to the future when you can go back in time for innovation? WOW, the nookard can reduce average thickness and weight of your wallet by up to 99%! if any banks, visa. mastercard or amex want to license my scheme, it’s not hard to contact me.

until the nookard system is adopted, you can help reduce pocket congestion by using the nooka AO [asset organizer], a color coded wallet system made of pliable silicone rubber – it conforms to the shape of your butt [flat or bubbiliscous] without breaking your cards and can be packed with cards without you ‘losing’ them behind a card in a too-tight slot of traditional wallets. keep one color for daytime and another for night / one for nyc, another for paris…seriously, it’s a simple and elegant solution for organizing what goes in your pocket or bag. the nooka AO™ will be available in july! SRP is $35US. price and specifications subject to change.

so there you have it!

nooka is available at fine stores and here. join nooka and love nooka on facebook and nookaNOW on twitter.

Nooka is an official sponsor of The Juan Maclean US Tour happening now!


Nooka On Style.com

05.22.09


vogue and style.com are showing nooka some love again this week! have a look! fa fa fa fa fashion!

nooka available at fine stores and here. join nooka and love nooka on facebook and nookaNOW on twitter.


Nooka Sightings: Mtv News Carlos Santos

04.2.09

STD testing, not just for ho’s – it’s for everyone! get your’s done and here’s an mtv news clip to show you how. carlos is wearing a slylish glow in the dark zub available here. get your business done with some style! thanks carlos.

follow me on twitter: nooka_
and on facebook: search for groups “Nooka” and “I love Nooka”


Nooka Pairings: Android Homme

02.25.09


how perfect is this? android homme is a new brand from 2 sexy guys in L.A. – what more do you need to know?

they’ve been great friends of nooka and now i want to spread the love.

get your metallic zub zoo at fine stores from our where to buy section of nooka.com and here. learn more about android homme here.


Just Wanted To Share This News From 1981

01.27.09